Landr onboarding

8 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeFind out how to master your tracks effortlesslyLANDR helps you sound like a pro, instantly.
Day 11 day later
Email 2 · Activation nudgeYou’re closer than you think to a pro-level soundIndustry legends like NAS trust LANDR for mastering. Try it yourself.
Day 21 day later
Email 3 · OnboardingCompose ➡️ Produce ➡️ Master ➡️ Release 🎉Do it all with LANDR Studio
Day 31 day later
Email 4 · OnboardingThere’s so much more to discover 👀Check these subscription options
Day 41 day later
Email 5 · Upgrade promptMaster your tracks today with a LANDR Studio trial🤖 Experience our legendary AI mastering 🦾
Day 51 day later
Email 6 · Trial ending3 Days. $2,000 Worth of Plugins. Don’t Miss Out.Your free LANDR Studio trial ends soon
Day 61 day later
Email 7 · OnboardingYour first release is just a few clicks away!Unlimited distribution. No commissions.
Day 71 day later
Email 8 · Feature tipTwo ways to level up your music fasterExplore LANDR Courses & Sessions today

What each email does

Day 0First emailWelcomeFind out how to master your tracks effortlesslyIntroduces LANDR’s audio mastering service and invites new subscribers to try a free master preview. It explains the benefits and uses a musician testimonial and creator trust claim as social proof.
Day 11 day laterActivation nudgeYou’re closer than you think to a pro-level soundLANDR nudges the new subscriber to try their first free master preview and explains how its mastering engine adapts to their sound. It also links to a guide on preparing music for mastering.
Day 21 day laterOnboardingCompose ➡️ Produce ➡️ Master ➡️ Release 🎉Introduces LANDR Studio as an end-to-end music production platform and outlines the tools included in a free trial. Repeats the trial call to action and includes a customer testimonial.
Day 31 day laterOnboardingThere’s so much more to discover 👀Introduces LANDR subscription options and summarizes the pricing and benefits of two plans. It also points readers to browse plugins.
Day 41 day laterUpgrade promptMaster your tracks today with a LANDR Studio trialLANDR highlights the mastering tools and additional resources included with LANDR Studio, then invites the recipient to try the plan for free. It also compares the Pro and Standard plugin options.
Day 51 day laterTrial ending3 Days. $2,000 Worth of Plugins. Don’t Miss Out.Reminds the recipient that their LANDR Studio trial is ending soon and highlights the plugins and production tools available with the plan. It invites them to explore the tools and try Studio.
Day 61 day laterOnboardingYour first release is just a few clicks away!Introduces LANDR's music distribution service and highlights its support, marketing tools, and transparent pricing. Encourages the new user to learn more or start their first release.
Day 71 day laterFeature tipTwo ways to level up your music fasterIntroduces LANDR Courses and Sessions as two ways to build music skills and collaborate remotely. Each offering gets a short explanation and its own call to action.

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