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Email examplesBrandsKay JewelersSale / discount

KAY Jewelers clearance sale email

KAY promotes discounts of up to 50% off, plus an extra discount on select clearance and closeout jewelry. Category links guide shoppers to different types of jewelry and gifts.

Kay Jewelers

Day 12 after signup

Up to 50% OFF + Up to an Extra 30% OFF Select Clearance & Closeout Jewelry

From delicate layers to bold statements.

Why it works

  • Lead with the savings to make the campaign’s offer clear immediately.
  • Follow the headline with category links so shoppers can move directly toward the products they want.

How it is built

  1. Promotional headline
  2. Jewelry category links
  3. Shop by category navigation
  4. Offer terms and exclusions
  5. Brand and unsubscribe footer
Email copy

View this email in browser       Shine More, For Less     Shop Earrings     Shop Necklaces     Shop Bracelets     Shop Rings   Shop All       Necklaces   Bracelets   Engagement & Wedding   Gift Ideas     Earrings   Watches   Sale & Pre-Owned   Personalized   My Account | Contact Us | Privacy Policy | Unsubscribe • Extra clearance discount taken off already-reduced clearance price on select styles. Closeout discount taken off closeout price. Excludes watches, previous purchases, and protection plans. Interim markdowns may have been taken. Cannot be combined with any other offer. Promotions, prices, styles, and availability may vary by store and online. Extra discount will apply in cart online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 10/07/26 at 11:59 PM ET. ⬩Limited to items available for Buy Online Pick Up in Store. Availability, selection, and order cut-off time may vary by location. Fees apply to same day delivery. For details, see www.KAY.com. §FREE shipping offer is valid on your KAY.com purchase. $199 minimum purchase is required, excluding tax. Offer only applies to standard and expedited shipping options. Expedited shipping is not available for delivery to APO, FPO, DPO addresses. See KAY.com for details. To ensure delivery to your inbox, please add email@em.kay.com to your address book. This email was sent by: Kay® Jewelers - 375 Ghent Rd., Akron, Ohio 44333 This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link above. © 2000-2026 Sterling Jewelers Inc. dba KAY Jewelers

Brand
Kay Jewelers
Industry
Other · Jewelry
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Wed, 11:19 PM UTC
From
KAY <email@em.kay.com>
All sale / discount email examples

Breakdown

Main button
“Necklaces”
Calls to action
8 buttons, 39 links
Length
250 words · 1 min read
Images
13, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Poppins, Trebuchet MS, Droid Serif
Dark mode
No custom styles

Colors

  • #ffffff
  • #344850
  • #000000
  • #e4eef6
Light emails

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