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Email examplesBrandsHome ChefSale / discount

Home Chef new-customer offer email

Home Chef promotes its meal kits with a tiered discount and free shipping for new customers. It highlights easy meal preparation and directs readers to view the weekly menu.

Home Chef

Day 19 after signup

šŸ”Here’s our secret to getting dinner done fast!

Sign up and get 60% Off + Unlock Free Shipping

Why it works

  • Lead with a specific savings offer so readers immediately understand the incentive.
  • Connect the offer to a practical benefit—in this case, making dinner easier—before directing readers to the menu.
  • Keep the promotional message brief and place detailed eligibility terms after the main call to action.

How it is built

  1. Offer headline
  2. Friendly introduction
  3. Menu call to action
  4. Offer terms
  5. Footer links
Email copy

Get 60% Off + Unlock FREE Shipping When You Sign Up >>> Hi there, Dinner has never been easier with our wide variety of easy prep, no mess options! Enjoy fresh produce and simple recipes delivered right to your door. We're ready when you are! – Your Friends at Home Chef Check Out This Week's Menu >>> Valid only for new customers. Offer applies as follows: 60% off reg. price of 1st box($40 max discount/box), 30% off reg. price of 2nd box plus free shipping ($24 max discount/box), 10% off reg. price of 3rd, 4th, and 5th box plus free shipping ($8 max discount/box) on Home Chef orders only. Customer who purchases 8 meals/week or more for 5 weeks will receive 60% off. Discount less for customers who purchase fewer meals in 1st 5 boxes (most customers get $57 - $71 off). Unused box discounts expire 10 weeks after signup. Shipping fee applies on box 1 and after box 5. Limit 1 per household. May not be combined with gift cards or other offers. No cash value. Not valid in all states. Void where prohibited. See the Home Chef website for additional details. Menu | Account | FAQs GOT QUESTIONS? Please do not reply to this email. We've got answers here. View this email in your browser. Don't want to continue receiving these emails? Unsubscribe 433 W Van Buren St, Suite 750N • Chicago, IL, 60607

Brand
Home Chef
Industry
Other Ā· Meal kits
Type
Promotional
Email
Sale / discount
Sent
Day 19 after signup
Sent at
Wed, 7:20 PM UTC
From
Home Chef <support@e.homechef.com>
Free shipping
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 16 links
Length
233 words Ā· 1 min read
Images
8
Layout
Multi-column Ā· Visual
Voice
Friendly
Language
English
Fonts
Karla, RocGrotesk, Pathway Extreme
Dark mode
Custom dark styles

Colors

  • #008600
  • #f7f7f7
  • #9b9b9b
Green emailsLight emails

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