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Email examplesBrandsHome Hardware (Australia)Product launch

Home Hardware Scene+ rewards launch email

Introduces Scene+ rewards at Home Hardware, explaining how shoppers can earn points on purchases and redeem them for savings. It also promotes bonus points with a partner credit card and links to current flyer deals.

Home Hardware (Australia)

Day 7 after signup

Turn projects into points with Scene+

Earn 50 points for every $50 spent in-store and online

Why it works

  • Lead with the central benefit, then explain the earning rate so readers can quickly understand how the program works.
  • Place redemption value and ways to earn extra points after the basic offer, giving readers clear next steps to explore.

How it is built

  1. Rewards program headline
  2. Points earning details
  3. Redemption savings
  4. Partner card bonus
  5. Flyer and store links
Email copy

View in browser Reward Yourself with Scene+ Earn 50 points for every $50 spent and build your points on every project Start Earning Not a Scene+ member yet? Sign up today to get rewarded for your project. Join Now Earn 50 points for every $50 spent Grow your points balance with every home improvement project. Get $10 off when you redeem 1,000 points In-store or online, save when you hit the checkout. Shop Now Redeem Now Pair up to maximize points Earn an additional 2X the Scene+ points for every $1 spent using the Scotiabank Scene+™ Visa* Card.◊ Start Earning More Check out this week's flyer deals View Flyer College Home Hardware 290 College Street Toronto, ON, M5T1S2 4169221158 Store Details My Account About Pricing FAQs Unsubscribe You are receiving this email at you@example.com because you have consented to receiving marketing emails from us, or you are an active customer who has made an online purchase from us in the last 2 years. You may unsubscribe at any time. *Scene+ loyalty program available for qualifying purchases at homehardware.ca and participating Home Hardware, Home Building Centre, Home Hardware Building Centre, and Home Furniture locations in Canada. Must use valid Scene+ membership card at time of purchase. List of qualifying goods/services and full Scene+ program terms and conditions at www.sceneplus.ca. ♢Applies to eligible purchases only. The Scotiabank® Scene+TM Visa* Credit Card (“Card”) is provided and issued exclusively by The Bank of Nova Scotia. The Card is not offered or provided by Home Hardware Stores Limited or any of its related companies, affiliates, or dealers stores. Unless stated otherwise, all promotional offers and benefits associated with the Card are exclusively provided by The Bank of Nova Scotia. Additional terms and conditions apply. See Scotiabank.com/buildyourpoints for full terms and details. While every effort is made to supply advertised items, not every item may be stocked by every ‘Home’ Dealer. Home Stores are independently owned and operated, stock and pricing may vary somewhat by location. ®Registered trademark of The Bank of Nova Scotia, used under licence. ™ Scene+® and the Icon Design are trademarks of Scene Plus IP Corporation © 2025 Home Hardware Stores Limited. All rights reserved. Henry Street West, St. Jacobs, Ontario, Canada N0B 2N0

Brand
Home Hardware (Australia)
Industry
Ecommerce · Home improvement retail
Type
Promotional
Email
Product launch
Sent
Day 7 after signup
Sent at
Fri, 1:01 PM UTC
From
Home Hardware <email@info.homehardware.ca>
Personalized
All product launch email examples

Breakdown

Main button
“Start Earning”
Calls to action
6 buttons, 37 links
Length
380 words · 2 min read
Images
17, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Tahoma, Arial, Whitney A
Dark mode
Custom dark styles

Colors

  • #d6001c
  • #f7f7f7
  • #ef404c
  • #000000
Red emailsLight emails

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