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Email examplesBrandsHimsWelcome

Hims welcome email

A physician introduces the promised protein and weight-loss guide, then describes Hims weight-loss support and invites the reader to start a free online consultation. It closes with medical disclaimers and an app download prompt.

Hims

Day 0 after signup

Your free guide to protein and weight loss is inside

Take control of your health.

Why it works

  • Open with a recognizable expert to give an educational welcome a clear point of view.
  • Move from general guidance to the service offering, then make the next step explicit.
  • Keep medical qualifications and safety information after the main invitation so readers can find important context without interrupting the introduction.

How it is built

  1. Physician introduction
  2. Weight-loss context
  3. Program overview
  4. Consultation invitation
  5. Physician sign-off
  6. Medical disclaimers
  7. App download prompt
Email copy

Hi there, Dr. Craig here with your free guide to protein and weight loss. Protein is only one part of it though—it takes a comprehensive approach to lose weight and maintain results. Weight loss treatment plans through Hims can help you take control of your weight. In addition to doctor-trusted medication, we provide lifestyle support for nutrition and movement to help you maximize your results. You’ll also have unlimited access to licensed providers throughout your journey. Whatever your goals are—losing weight, regrowing hair, or taking care of your mental health—we’re here to help you feel more confident. No waiting weeks for an appointment, just personalized, convenient healthcare. You can get started with a free, online consultation at hims.com. Here’s to a healthier you. Yours in health, Dr. Craig Primack Physician, Obesity Medicine Senior Vice President of Weight Loss, Hims Dr. Craig's content is for general informational purposes only and is not a substitute for personalized medical advice. Always consult a licensed provider before making health decisions. Compounded drug products are not approved nor evaluated for safety, effectiveness, or quality by the FDA. Not available in all 50 states. Weight Loss by Hims is a holistic program that includes nutrition support, technological tools, and medication kits including customized compounded medications or compounded GLP-1 injections, prescribed based on what your provider determines is medically appropriate for you. See website for details and important safety information. Download the free Hims app Total care. Totally different. Download the app For iOS and Android © 2026 Hims & Hers Health, Inc. 2269 Chestnut Street #523 | San Francisco | CA 94123 Privacy policy | Terms of service

Brand
Hims
Industry
Ecommerce · Telehealth
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Sun, 2:35 AM UTC
From
Hims <hello@alerts.hims.com>
Sent with
SendGrid
All welcome email examples

Breakdown

Calls to action
0 buttons, 12 links
Length
271 words · 1 min read
Images
9
Layout
Single column · Visual
Voice
Professional
Language
English
Fonts
CareSans, SofiaPro, Georgia
Dark mode
No custom styles

Colors

  • #cf9358
  • #ffffff
  • #000000
  • #1c1c1c
  • #2d2d2d
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All welcome email examples

Your free guide to protein and weight loss is inside

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Let’s start your weight loss journey!

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Day 0 after signup·Part of a sequence

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