Depot onboarding

8 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Depot!Thanks for signing up! Your builds are about to get a lot faster.
Day 0Same day
Email 2 · OnboardingYour Depot trial: 6 ways to get startedCongrats on kicking off your trial with Depot! Getting up and running with a new tool takes a little time, so here are a few quick wins to try right away
Day 11 day later
Email 3 · Activation nudgeHow's your Depot trial going?We haven't seen any activity from your org yet. Need help getting started or want more time?
Day 32 days later
Email 4 · OnboardingQuestions about getting started with Depot?
Day 41 day later
Email 5 · Trial endingDepot free trial ending in 3 days
Day 51 day later
Email 6 · Trial endingYour Depot trial is expiring soon
Day 61 day later
Email 7 · Trial expiredPlease provide billing details to continue running builds
Day 71 day later
Email 8 · Trial expiredYour Depot trial wrapped up yesterday

What each email does

Day 0First emailWelcomeWelcome to Depot!Depot welcomes new subscribers, introduces its CI and build tools, and invites them to create an organization to start a free trial. It also points to support, community, and documentation resources.
Day 0Same dayOnboardingYour Depot trial: 6 ways to get startedDepot welcomes the recipient to their trial and shares quick ways to get started, including migration commands, code changes, and additional acceleration tools. It links to the account and offers support through email or Discord.
Day 11 day laterActivation nudgeHow's your Depot trial going?Depot notes that the new trial has no activity yet and encourages the recipient to get started. It offers help, more trial time, a demo, and access to its community.
Day 32 days laterOnboardingQuestions about getting started with Depot?Depot shares answers to common setup questions across its CI, container builds, and GitHub Actions tools. It points new users to their dashboard and offers help through the docs or a reply.
Day 41 day laterTrial endingDepot free trial ending in 3 daysDepot tells the recipient their organization’s free trial ends in three days and warns that builds will be disabled afterward. It directs them to Organization Settings to add billing details and avoid disruption.
Day 51 day laterTrial endingYour Depot trial is expiring soonDepot checks in as the recipient’s trial nears its end and offers help with internal approval, more trial time, or a complex setup. It closes with a low-pressure note and a personal sign-off.
Day 61 day laterTrial expiredPlease provide billing details to continue running buildsDepot tells the organization that its free trial has ended and builds are disabled until billing details are added. It directs the recipient to Organization Settings to provide them.
Day 71 day laterTrial expiredYour Depot trial wrapped up yesterdayDepot notes that the trial ended without any usage and asks what got in the way. It invites the recipient to reply for help, including setup guidance or a possible trial extension.

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