CeraVe
Day 13 after signup
Can you believe we finally did it
Why it works
- Use a curiosity-driven subject to frame an announcement, then quickly reinforce the tease in the opening line.
- Keep supporting navigation and footer information distinct from the main announcement so the message stays easy to scan.
How it is built
- Curiosity-led subject
- Teaser opening
- Skincare category navigation
- Support and unsubscribe details
- Legal footer
Email copy
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