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Email examplesBrandsCalifornia Academy of SciencesNewsletter

California Academy of Sciences October newsletter

A seasonal roundup featuring Halloween events, a new planetarium film, a limited-time food partnership, and a special museum tour. Each feature has its own details and call to action.

California Academy of Sciences

Day 12 after signup

October Academy Updates 🦇

SuperNatural, Fright NightLife, and more!

Why it works

  • A seasonal subject line gives readers a clear reason to explore the roundup.
  • Distinct sections pair a short description with a dedicated call to action, making several offerings easy to scan.
  • Playful Halloween language carries through the event copy while practical details like dates, times, and age limits stay clear.

How it is built

  1. Event date and headline
  2. Halloween event details
  3. Planetarium film feature
  4. Food partnership promotion
  5. Halloween tour details
  6. Visit and membership links
Email copy

View in browser Saturday, October 24, 6:30 to 9 p.m. It’s a SuperNatural Halloween! Tricks, treats, and… tentacled snakes? Celebrate spooky season at SuperNatural, and party with the creepy, crawly, and lovably quirky residents of Cal Academy. Boo-gie down at a silent disco, feed your sweet tooth (or fang) at trick-or-treat stations, and see what slithers at live animal demonstrations. The scariest part? It’s selling out quick. Get tickets — if you dare Now playing daily Dive Deep into California’s past Featuring herds of migrating mammoths, ancient flying dinosaurs, and giant marine reptiles, our all-new planetarium film Timescapes takes you on a time-hopping trip through the state that you won’t soon forget. Journey through California’s ancient past, biodiverse present, and hypothetical future, and discover what lurked in the Golden State a million years ago. Plus, enjoy narration by Bay Area native actress Aisha Tyler. Preview the show Thursday, October 29, 6 to 10 p.m. Fright NightLife Adults 21+ Someone wickedly fierce is roaming the museum…it’s Peaches Christ, San Francisco’s queen of scream! Catch her headlining performance at our annual 21+ Halloween haunt, featuring roaming ghouls and frightful thrills around every corner. Face your fears, embrace the eerie, and explore the museum transformed for Halloween. A screaming good time Vanishes Oct 19! Trick or treat? Definitely treat. Meet the Cal Academy Crunch: a limited-time, flavor-packed, sustainably produced salad, brought to you in partnership with our neighbors at MIXT. Snag your snack AND a $5 off museum admission coupon when you purchase a Cal Academy Crunch using your MIXT account. (Hot tip! Cal Academy members enjoy 20% off at MIXT!) The salad features MIXT greens, spicy pickled shimeji mushrooms, BAP 4-Star Certified tamari salmon, and much more. Available until October 18 at all Bay Area MIXT locations. Get yours Oct 17 to Nov 1 Behind the Screams: The Halloween Tour Discover a hidden collection of spine-chilling animals, mystical protections against supernatural creatures, & wicked potion ingredients all held within the Academy’s research collection. Specimens include; wolfsbane, deadly nightshade, spiders, mosquitos, and snakes -o-plenty. Dare to enter Plan a Visit / Learn & Explore / Become a Member / Buy Tickets The California Academy of Sciences is a 501(c)(3) nonprofit organization (EIN 94-1156258). Thank you for supporting our mission to regenerate the natural world through science, learning, and collaboration. California Academy of Sciences, 55 Music Concourse Drive, San Francisco, CA 94118 Unsubscribe Manage preferences

Brand
California Academy of Sciences
Industry
Other · Science museum
Type
Newsletter
Email
Newsletter
Sent
Day 12 after signup
Sent at
Thu, 4:04 PM UTC
From
California Academy of Sciences <enews@m.calacademy.org>
Sent with
HubSpot
All newsletter examples

Breakdown

Main button
“Get tickets — if you dare”
Calls to action
5 buttons, 25 links
Length
402 words · 2 min read
Images
8, incl. a GIF
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Arial, Helvetica
Dark mode
No custom styles

Colors

  • #004d73
  • #ffffff
  • #87d036
  • #0078bf
  • #000000
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