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Email examplesBrandsBootProduct launch

Boot.dev AI coding course launch email

Boot.dev announces its new AI coding course and offers a limited-time discount on courses. It explains the course topics and positions AI as a way to strengthen, not replace, programming skills.

Boot

Day 5 after signup

New AI coding course. 30% off your membership.

Use code SLOPCOURSE to save on your membership and Learn AI Coding.

Why it works

  • Lead with the new course and the discount so readers quickly understand both the announcement and the reason to act now.
  • Explain the course’s scope, then clarify how it fits into the reader’s existing skills to make the offer feel grounded and specific.

How it is built

  1. Personal greeting
  2. Course launch and offer
  3. Course topic list
  4. Positioning and reassurance
  5. Friendly sign-off
Email copy

Well met, [First name]! Our long-awaited Learn AI Coding course is finally here! And we’re celebrating with a 30% discount on all courses! Now’s a great time to leap into Boot.dev so you can level up your programming skills and harness the full potential of AI in your coding workflow. Use code SLOPCOURSE at checkout deal expires in 3 days Get 30% off Boot.dev   We built this course in consultation with Dax Raad from the OpenCode core team. We wanted to be 100% sure that we cover all the important parts of the harness features, but also that the course is packed to the brim with best-practices from the people building and using these tools every day. In Learn AI Coding, you’ll master the following concepts: Agent Harness Models & Providers Tools Prompting Agents Context Rules Feedback Loops Skills MCP Computer Use Plugins Best Practices So, what’s Boot.dev’s take on AI coding? I’m glad you asked, dear student! Tech professionals need strong technical skills. Using AI effectively takes precision, judgment, and taste—and an understanding of the code you’re shipping. This is not a “vibe coding” course, a shortcut around learning to code, or a replacement for our other courses. We’re firmly anti-AI slop. The goal is to help you get more done with AI without compromising the quality of your work. Whether you’re just getting started with AI or refining your existing process, Learn AI Coding builds on your skills as a developer. It doesn’t replace them. Happy coding! Boots 3520 N UNIVERSITY AVE, Provo, UT 84604 © 2026 Boot.dev · Unsubscribe

Brand
Boot
Industry
SaaS · Developer education
Type
Promotional
Email
Product launch
Sent
Day 5 after signup
Sent at
Mon, 4:23 PM UTC
From
Boots from Boot.dev <boots@mail.boot.dev>
Sent with
Customer.io
Discount codeCountdown
All product launch email examples

Breakdown

Calls to action
0 buttons, 3 links
Length
264 words · 1 min read
Images
2
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Arial
Dark mode
Custom dark styles

Colors

  • #c9860a
  • #fefefe
  • #fcd570
  • #000000
Yellow emailsLight emails

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