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Email examplesBrandsArticleProduct launch

Article Melo seating collection launch email

Introduces Article’s new Melo living room seating collection, positioning comfort as its main appeal.

Article

Day 21 after signup

Meet Melo: New in Living Room

A seating collection that puts comfort first.

Why it works

  • Naming the collection in the subject makes the launch easy to identify.
  • The preview text gives the collection a clear benefit-led angle by foregrounding comfort.

How it is built

  1. Collection headline
  2. Comfort positioning
  3. Unsubscribe and legal footer
Email copy

Meet Melo: Your new living room lineup. We’re sending you this email because you signed up on article.com. If you’d prefer not to receive emails like this, click here. To unsubscribe from all our marketing emails, click here. Terms of use | Privacy policy Article, 1010 Raymur Ave., Vancouver, BC, Canada, V6A 3T2 article.com © 2026 Article. All rights reserved.

Brand
Article
Industry
Ecommerce · Furniture
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Fri, 1:01 PM UTC
From
Article <hello@email.article.com>
Sent with
Iterable
All product launch email examples

Breakdown

Calls to action
0 buttons, 27 links
Length
60 words · Under a minute
Images
16, incl. a GIF
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Open Sans, Open Sans Light Italic, Open Sans Italic
Dark mode
Custom dark styles

Colors

  • #626262
  • #ffffff
  • #2e2e2e
Dark emails

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