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View in Browser Happy Friday! First, a friendly jump scare: There’s only two weeks left until Halloween, so order your costume if you haven’t yet. 👻 Now, back to business. After more than three decades with American Express, CMO Elizabeth Rutledge announced her retirement. She joined the financial giant in 1990, rising to hold leadership roles across disciplines including card products and benefits, global advertising, and brand management. She has held the chief marketing officer role since 2018. Elsewhere, Clear Channel has appointed two TV leaders for its next chapter as a private company, Fox unveiled an industry first in agentic advertising, the New York Knicks celebration continues with Michelob Ultra, and we round up the best Ads of the Week. Let’s get into it. Eva Kis, production editor Must Reads 1. American Express CMO and 37-Year Vet Elizabeth Rutledge Retires When she started at AmEx in 1990, Elizabeth Rutledge had a dream. Nearly four decades later, she has "fulfilled that dream and so, so much more,” and will retire in March 2027. Read more 2. Fox Expands Agentic Push With Eyes Set On TV Upfront Future "We’re always trying to find ways to make our clients’ media either more efficient or more effective, and that sometimes is through the use of creativity, and sometimes it’s through the use of technology. What I’ve seen with agentic is that it actually accomplishes both,” Fox ad sales lead Jeff Collins exclusively told ADWEEK. Read more 3. Land O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op Land O'Lakes is best known for its butter and cheese on supermarket shelves. In fact, these products are just a small part of what the farmer-owned cooperative does. In an exclusive Marketing Vanguard chat, CMO Heather Malenshek shares how she solves that knowledge gap, and how she's finding ways into TikTok trends for the legacy brand. Read more 4. Why Branded Entertainment Goes Unwatched and What To Do About It VOICE: Branded entertainment has a "white elephant" problem, according to Baby Teeth’s Chris Watling. Fixing it will require having clear answers to five key questions. Read more 5. Pivot or Perish: Kargo's Bet on AI Media Buying Harry Kargman, founder and CEO of Kargo, has spent 23 year reinventing his company to adapt to the constantly changing advertising and media buying landscape. He explains why good timing starts with knowing which market signals actually matter, and how Kargo built a culture that expects reinvention. Read more The Round Up Michelob Ultra is still celebrating the New York Knicks, (ADWEEK). CBS Evening News is up with the 25-54 demo and more ratings news, (ADWEEK). Baseball players call out racy ads during postseason MLB games, (Awful Announcing). Maybe rethink seasonality adjustments on Black Friday, (Search Engine Land). ChatGPT is using sensitive personal information for targeted advertising, (404 Media). Crocs, Vera Bradley, and other fashion brands are raiding their archives for inspiration, (Modern Retail). Banana Republic launches a scripted microseries set inside a travel agency, (Hollywood Reporter). KFC swaps sides in the soda wars, ditching Pepsi for Coca-Cola, (WSJ). Christmas toys are getting the AI treatment, (Retail Dive). Five data-backed ways CMOs can prove their brand’s value to CFOs, (ctrl+A with Google). Read more Revolving Door Clear Channel selects two TV executives to guide its next phase as a private firm, (ADWEEK). Inspire Brands appoints Jenna Bromberg as Arby's CMO, (release). Bela Bajaria is out as chief content officer at Netflix after nearly 10 years, (CNBC). London-based agency WeDiscover appoints Andy McCormick as its first chief growth officer, (WeDiscover). AI-focused agency MSQ taps James Townsend as group CEO, (MSQ). One More Thing Be sure to register for ADWEEK’s webinar on Oct. 27 at 1pm ET, Know Which Audiences and Channels Deserve Investment, to learn how experts from Forrester and Epsilon are