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Email examplesSequencesAdroll

Adroll onboarding

8 emails over 6 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · OnboardingGet set up faster on AdRollBook your onboarding session.
  2. Day 0Same day
    Email 2 · WelcomeHi [First name], welcome to AdRollMeet your onboarding specialist.
  3. Day 11 day later
    Email 3 · OnboardingAlmost there: Let’s turn your traffic into growthFinish setup to unlock stronger performance.
  4. Day 21 day later
    Email 4 · OnboardingOnboard with AdRollThe easiest way to launch your first campaign.
  5. Day 2Same day
    Email 5 · OnboardingLet’s build your first winA simple plan to get from setup to launch.
  6. Day 31 day later
    Email 6 · OnboardingYour next step: Run a full-funnel ad campaign
  7. Day 41 day later
    Email 7 · OnboardingGet more out of AdRoll with an onboarding session.
  8. Day 62 days later
    Email 8 · OnboardingYou’re losing site visitors every dayStart with retargeting. Add brand reach when you are ready.

What each email does

  1. Day 0First emailOnboardingGet set up faster on AdRollAdRoll invites new users to book an onboarding session for help setting up tracking and preparing their first campaigns. It highlights the practical guidance they’ll receive and provides a clear booking call to action.
  2. Day 0Same dayWelcomeHi [First name], welcome to AdRollAdRoll welcomes new subscribers and outlines key setup steps for launching their first campaign. It also offers access to an onboarding specialist and links to getting-started resources.
  3. Day 11 day laterOnboardingAlmost there: Let’s turn your traffic into growthAdRoll guides a new user through account setup, highlighting pixel installation, consent settings, and cross-device messaging. It also offers help from an onboarding specialist.
  4. Day 21 day laterOnboardingOnboard with AdRollAdRoll offers a quick onboarding session to help new users set up their account, avoid common campaign mistakes, and launch their first campaign.
  5. Day 2Same dayOnboardingLet’s build your first winGuides a new AdRoll user toward launching their first campaign by explaining how to set up the tracking pixel. Offers an alternative path to launch without installing the pixel and points to specialist help.
  6. Day 31 day laterOnboardingYour next step: Run a full-funnel ad campaignAdRoll explains how its multichannel advertising platform works and encourages new users to launch a first campaign. It frames launching as a low-pressure way to gather data and improve over time.
  7. Day 41 day laterOnboardingGet more out of AdRoll with an onboarding session.AdRoll offers a session to help a new user complete setup, avoid common issues, and prepare their first campaign. It highlights the value of taking that step and provides one booking call to action.
  8. Day 62 days laterOnboardingYou’re losing site visitors every dayGuides new users through launching a first retargeting campaign, then explains how to add brand awareness later. A single call to action encourages them to launch retargeting.

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