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Email examplesBrandsAce HotelProduct launch

Ace Hotel collaboration launch email

Ace Hotel announces a collaboration with the London Review of Books, featuring a book, tote, and mug. It invites readers to pre-order the collection and attend a live podcast recording.

Ace Hotel

Day 10 after signup

The London Review of Books at Ace Hotel

Crisscrossing the pond.

Why it works

  • Lead with the partnership and explain its different parts before moving into individual products and events.
  • Give each offer its own clear call to action so readers can choose between shopping and attending.

How it is built

  1. Partnership introduction
  2. Book collaboration details
  3. In-person product availability
  4. Online preorder call to action
  5. Podcast event invitation
Email copy

For readers of a rebellious sort, the London Review of Books joins us in a three-part partnership that crisscrosses publishing, podcasting and products. First up: a little book about hotels. The thirteenth edition of the LRB’s Collection series, Travellers in Residence, includes a dozen essays to do with hotels — perhaps the only places where glamorous long-term residents rub shoulders with war correspondents, disenchanted poets and literary tourists chasing ghosts. Each piece was originally published and selected for this collection by the LRB. We also paired up to put out a tote and a mug. You can find them in-person from October 26–30 at Ace Hotel Brooklyn, where the LRB will be with some of their most covetable offerings: books, caps, vinyl and their silver herringbone blanket, made in collaboration with the British Blanket Company. Can’t make it? Fret not. Put our exclusive collab on pre-order online at Ace Hotel Shop. PRE-ORDER There’s more. On October 27 from 7–9pm, join us for a live recording of the LRB’s “Close Readings” podcast. Host James Wood (Harvard, The New Yorker) sits down with Clair Wills (Cambridge, An Post Award-winner) for a conversation on the art of the memoir, beginning with Hilary Mantel’s memoir, Giving Up the Ghost. Bookworms, assemble. —Ace TICKETS Athens Brooklyn Kyoto New York Palm Springs Seattle Sydney Toronto Unsubscribe | View In Browser

Brand
Ace Hotel
Industry
Other · Hospitality
Type
Promotional
Email
Product launch
Sent
Day 10 after signup
Sent at
Tue, 4:18 PM UTC
From
Ace Hotel <alist@acehotel.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Main button
“PRE-ORDER”
Calls to action
2 buttons, 24 links
Length
224 words · 1 min read
Images
4, incl. a GIF
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Futura
Dark mode
No custom styles

Colors

  • #fd8a78
  • #eee7de
  • #000000
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