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Email examplesSequencesYSL Beauty

YSL Beauty welcome series

4 emails over 3 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome To YSL Beauty: Enjoy 15% Off Your First OrderDiscover our bestsellers & redeem your offer now.
  2. Day 11 day later
    Email 2 · WelcomeMeet The YSL Beauty Icons15% off is waiting (must spend $100+).
  3. Day 21 day later
    Email 3 · OnboardingFind Your Iconic Look With Virtual Try-OnDon't forget about 15% off your first $100+ order.
  4. Day 31 day later
    Email 4 · Activation nudgeLAST CHANCE: 15% Off Your First $100+ OrderView your personalized recommendations now.

What each email does

  1. Day 0First emailWelcomeWelcome To YSL Beauty: Enjoy 15% Off Your First OrderWelcomes the new subscriber with a 15% offer on a first order and provides a discount code. It also invites them to join YSL Beauty Club and lists offer terms.
  2. Day 11 day laterWelcomeMeet The YSL Beauty IconsYSL Beauty welcomes new subscribers with a discount on their first qualifying purchase. It provides a promo code and outlines the offer’s exclusions and terms.
  3. Day 21 day laterOnboardingFind Your Iconic Look With Virtual Try-OnIntroduces virtual try-on as a way to explore makeup looks and reminds new subscribers of a first-purchase discount. It includes a promo code and explains the offer's terms and exclusions.
  4. Day 31 day laterActivation nudgeLAST CHANCE: 15% Off Your First $100+ OrderA follow-up to a new subscriber highlights a 15% discount on a first order of $100 or more and provides a unique promo code. It emphasizes that the offer is time-limited and lists exclusions.

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