Xano onboarding

6 emails over 11 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Xano 👋 Your backend’s ready — and you’re in good company (1/6)Join 100,000+ builders shipping production systems on Xano.
Day 11 day later
Email 2 · OnboardingSee a complete Xano build in action [2/6]Watch the full workflow - 20 minutes, start to finish
Day 21 day later
Email 3 · OnboardingEverything you need to build with Xano [3/6]Logic, database, auth, files, real-time—explore what you need
Day 42 days later
Email 4 · OnboardingTest, deploy, and ship with confidence [4/6]Xano is production-ready - here's how to test and launch safely
Day 84 days later
Email 5 · OnboardingConnect to the tools you already use [5/6]Build faster with integrations (AI, frontends, payments, etc.) and pre-built Actions
Day 113 days later
Email 6 · Upgrade promptReady to go to production? [6/6]Understanding Xano's plans—from testing to launch to scale

What each email does

Day 0First emailWelcomeWelcome to Xano 👋 Your backend’s ready — and you’re in good company (1/6)Welcomes new users and introduces Xano’s unified backend platform. It guides them through building a first backend with the Xano Agent, highlights key features, and points to learning resources.
Day 11 day laterOnboardingSee a complete Xano build in action [2/6]Xano introduces a complete app-building walkthrough that demonstrates its database, API, authentication, AI, and frontend capabilities. It outlines what the tutorial covers and points new users to choose a build path.
Day 21 day laterOnboardingEverything you need to build with Xano [3/6]Introduces the backend tools included with Xano, covering workflows, database, AI agents, and authentication. It directs new users to the documentation and offers a link to compare paid plans.
Day 42 days laterOnboardingTest, deploy, and ship with confidence [4/6]This onboarding email guides new Xano users through testing endpoints and deploying apps to production. It links to relevant documentation and points readers to paid plans for additional capabilities.
Day 84 days laterOnboardingConnect to the tools you already use [5/6]Introduces Xano Integrations and pre-built Actions as ways to connect a backend to other tools and build faster. It explains each with examples, links to walkthroughs, and points to more resources.
Day 113 days laterUpgrade promptReady to go to production? [6/6]The email compares Xano’s paid plans for users preparing to launch an app, while noting they can continue building on the Free plan. It explains how to upgrade and invites users interested in a Custom plan to speak with the team.

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