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Email examplesBrandsWaitroseWelcome

Waitrose welcome email

Welcomes the recipient after account creation and explains the three steps for placing a first grocery order. It directs them to reserve a delivery or collection slot and provides support links.

Waitrose

Day 0 after signup

Thank you for registering with us

Book a slot and start shopping

Why it works

  • A brief welcome makes the signup context clear before moving straight into useful next steps.
  • Breaking the first order into three numbered actions makes the shopping process easy to follow.
  • The main booking action comes before secondary help links, keeping the path to getting started prominent.

How it is built

  1. Welcome heading
  2. Account greeting
  3. Three-step shopping guide
  4. Booking call to action
  5. Support and legal footer
Email copy

WELCOME Thank you for creating a waitrose.com account – we are delighted you’ve decided to shop with us. Follow the three simple steps below to place your first order. 1 Reserve a delivery slot. Or choose to collect in store 2 Add items to your basket and checkout within 2hrs 3 Amend until the evening before your delivery or collection Book your slot Help & FAQs Find a shop Please do not reply to this email. This mailbox is not monitored and you will not receive a response. Any questions? Please view our Help and Support section on the website, where you will find lots of useful help topics and Frequently Asked Questions (FAQs). Waitrose Ltd, Registered Office, 1 Drummond Gate, Pimlico, London, SW1V 2QQ. Registered in England. Company number: 99405. VAT number: 232457280 For further information please read our Terms & Conditions and Privacy Notice.

Brand
Waitrose
Industry
Ecommerce · Grocery
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Thu, 4:09 PM UTC
From
Waitrose & Partners <no_reply@waitrose.co.uk>
Sent with
Amazon SES
All welcome email examples

Breakdown

Main button
“Book your slot”
Calls to action
3 buttons, 9 links
Length
144 words · Under a minute
Images
3
Layout
Single column · Balanced
Voice
Friendly
Language
British English
Fonts
Waitrose
Dark mode
No custom styles

Colors

  • #ed6fa3
  • #f3f3f3
  • #650e35
  • #333333
  • #53565a
Pink emailsLight emails

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