theordinary
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Welcome to The Ordinary.
Science moves continuously, access should too.
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View in web browser What is a scientific advancement worth if no one can access it? When we started The Ordinary, our goal was simple: democratize skincare and put science in the spotlight. We started with commodity ingredients like hyaluronic acid and niacinamide, labelling our formulations with the percentage of their active ingredients. Now we're going beyond, making innovative ingredients accessible as well. Growth factors are molecules that activate skin's natural repair mechanisms. They're not new — they've been used since 1999. However, recent scientific advancements have resulted in plant‑based growth factors, some of the most cutting‑edge ingredients in skincare targeting and treating advanced signs of aging. Up until this point, growth factors have been typically found in serums that aren't priced accessibly. So, we're pushing them into the spotlight with higher concentration and at a far more sensible price point. Learn More about GF 15% Solution Our latest formulation is one more way for us to continue pushing the boundaries of what's possible in skincare. Science advances. Access should too. Shop GF 15% Solution Curious about growth factors? Get into the science behind this innovative ingredient. Growth Factors 101 → TheOrdinary.com The Ordinary NIOD DECIEM We're here to help. Reach out to Customer Support, check out our FAQs, or manage your profile. No longer want to receive these types of emails? Unsubscribe 15 Fraser Avenue, Toronto, Ontario, Canada M6K 1Y7 © DECIEM Beauty Group Inc. 2023. All rights reserved. Terms & Conditions Privacy