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Email examplesSequencesThe Container Store

The Container Store welcome series

5 emails over 10 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 2First email
    Email 1 · OnboardingWelcome To Organized InsiderYour 15% Off Insider Savings Day Awaits
  2. Day 42 days later
    Email 2 · WelcomeWelcome to The Container Store​Things are about to get a lot more organized!
  3. Day 62 days later
    Email 3 · OnboardingStress-Free Organization & Everyday Must-HavesElevate your kitchen, closet, office and more!
  4. Day 82 days later
    Email 4 · OnboardingThere’s Potential Hiding In Your Space​Our experts are here to help you design and organize your dream custom space
  5. Day 102 days later
    Email 5 · OnboardingDon't Miss Out On Your Benefits! Complete Your Account.You're just a few steps away

What each email does

  1. Day 2First emailOnboardingWelcome To Organized InsiderIntroduces Organized Insider benefits and presents a 15% savings offer for the new member. It also points to organizing products, custom spaces, and in-home services.
  2. Day 42 days laterWelcomeWelcome to The Container Store​Introduces The Container Store’s organizing solutions, custom spaces, and in-home services, then guides new subscribers to shop by room or product category.
  3. Day 62 days laterOnboardingStress-Free Organization & Everyday Must-HavesIntroduces ways to organize kitchens, closets, storage areas and offices, then points the new subscriber to shop across the collection. It also highlights best sellers and other shopping resources.
  4. Day 82 days laterOnboardingThere’s Potential Hiding In Your Space​Introduces custom-space design and organizing services, with examples for closets, shared living spaces, and garages. It encourages the subscriber to get a free custom design or learn more.
  5. Day 102 days laterOnboardingDon't Miss Out On Your Benefits! Complete Your Account.The email guides new Organized Insiders through adding their birthday, phone number, and ZIP code to complete their account. It explains the benefits of providing each detail and includes links to shopping and inspiration resources.

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