Superwall weekly product and content digest

Hey [First name] [First name], Jordan from Superwall here 👋 This week, Superwall has a new Claude plugin, so you can work with your products, campaigns, paywalls and analytics right from Claude Code, Claude Desktop or anywhere you use Anthropic's models. Plus, Joseph talked to Dawson Gibbs about why millions of views can bring in the wrong customers, the Web SDK gives you more control after checkout, and I've got a peek at agent support coming to our iOS app. Here's what you need to know: 🤖 Superwall, now in Claude First up, our Claude plugin is available! It brings together an authenticated connector for managing your subscription products, campaigns, paywalls and analytics, along with coding skills for working on your integration. If you're working in a local coding agent, the included /superwall-editor skill helps you build, edit and review paywalls, onboarding flows and web-to-app flows. And the /superwall skill helps with SDK integration and migration work using your local files and the Superwall docs. Basically, you can bring the Superwall work you're doing into the conversation you're already having with your agent. Whether you're looking through your analytics or working on your app's integration, the plugin gives Claude the tools and context to help. 🤖 Get the Superwall plugin 🎬 Millions of views, but who's signing up? Next up, Joseph talked to Dawson Gibbs, founder of EVO Marketing, about making creator content that brings in customers who actually stick around. Dawson says he helped Cal AI generate roughly 200 million views, but one of his more interesting examples came from a marketplace for buying businesses. A campaign for that marketplace brought in around 40 million views. The problem showed up later: Dawson says churn was around 45%. The get-rich-quick hooks attracted people who wanted fast money, rather than people ready to buy a business. So, they changed who was delivering the message and how they delivered it. More mature creators, more credibility, and videos drawing on the founder's experience. Same product, but a much closer fit between the person watching and the person it was built for. His approach is to start broad, find the ideas that earn attention, then turn those ideas into formats that build trust. A text-heavy video might help you find a promising hook; a person talking through that same idea can give someone a reason to buy. 🎬 Watch it here 🌐 Take control of what happens after web checkout The Web SDK now gives you more control over the handoff after someone pays. With handler.onPurchase, you receive the checkout result first, including the redirect URL, deep links and redemption codes, so you can build the next step yourself. That could be your own success screen with an Open in app button, or a redirect into the rest of your web flow. And sw.redeem() lets you redeem a code for the current user when it reaches you another way. One important detail: adding onPurchase replaces the default entitlement handling and paywall dismissal. You'll need to handle those yourself, including calling sw.dismiss(). The guide walks through both web access and the web-to-app handoff, so take a look before wiring it up. The Web SDK is still in beta. 📖 Read the post-checkout guide 📱 Coming soon: ask questions in the iOS app And a quick peek at what's coming to the Superwall iOS app: agent support. You'll be able to ask data questions about any app, chart or metric you're looking at, right there in the app. If you're checking a chart on the go and want to dig into the numbers, you'll be able to ask without leaving what you're viewing. I'm sending this off to app review today, which means you could see it as early as tomorrow...or in 3 weeks 😅. 🛠️ A few smaller updates Attribution filters: Target paywalls by the network, campaign or ad that brought someone in. The updated audience guide covers automatic attributes from Superwall MMP and Apple Search Ads, plus mapping data from oth