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Email examples Sequences SendOwl

SendOwl onboarding

5 emails over 5 days, counted from the day we signed up.

Clone this sequence Preview it for your brand

Day 0First email
Email 1 · Welcome[SendOwl 🦉] Welcome! Your first sale starts hereYour 7 free days start now. First move: get one product live.
Day 11 day later
Email 2 · Activation nudge[SendOwl 🦉] Upload your first productAdd your file, set a price, publish. It takes a few minutes.
Day 21 day later
Email 3 · Onboarding[SendOwl 🦉] Ideas for your first productMost sellers start with a file they already have.
Day 42 days later
Email 4 · Trial ending[SendOwl 🦉] Add a card to keep your accountYour trial ends in 2 days. One step keeps everything you've built.
Day 51 day later
Email 5 · Onboarding[SendOwl 🦉] Need some help getting orders?The hardest sales are your 2nd and 3rd. Here's what helps.

What each email does

Day 0First emailWelcome[SendOwl 🦉] Welcome! Your first sale starts hereWelcomes the new subscriber and introduces their seven-day free trial. It lays out three steps to publish a product and make a first sale, with a direct call to add a product.
Day 11 day laterActivation nudge[SendOwl 🦉] Upload your first productEncourages a new seller to upload and publish their first product. It outlines the setup steps and suggests placing a free test order to preview the buyer experience.
Day 21 day laterOnboarding[SendOwl 🦉] Ideas for your first productEncourages new sellers to turn a file they already have into their first digital product. It gives concrete examples and points them to upload a product.
Day 42 days laterTrial ending[SendOwl 🦉] Add a card to keep your accountSendOwl warns that the free trial ends in two days and explains that the store will pause unless a card is added. It reassures the recipient that they will not be charged before the trial ends and offers an extension if they need more time.
Day 51 day laterOnboarding[SendOwl 🦉] Need some help getting orders?SendOwl encourages new sellers to keep promoting their stores and offers practical tips for earning their next orders. It also recommends experimenting with pricing, descriptions, and product imagery.

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