Semrush Account onboarding

7 emails over 16 days, counted from the day we signed up.

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Day 8First email
Email 1 · Activation nudgeWelcome to SemrushActivate your 7-day Pro trial
Day 91 day later
Email 2 · OnboardingSend traffic to your websiteMore clicks. More customers.
Day 101 day later
Email 3 · OnboardingChoose keywords and topics that convertRelevance decides performance
Day 111 day later
Email 4 · Activation nudgeRun a free SEO auditFix issues before they hurt your visibility
Day 121 day later
Email 5 · OnboardingSee if you’re discoverable. Paste your URL.One quick check. That’s it.
Day 131 day later
Email 6 · OnboardingSee competitors’ playbooksEnter their domain. Get instant intel.
Day 163 days later
Email 7 · Activation nudgeTake the first stepFix what’s holding you back

What each email does

Day 8First emailActivation nudgeWelcome to SemrushSemrush reminds a new user to activate their 7-day Pro trial, highlighting the tools and usage limits they will unlock. It encourages activation within two days to begin the trial.
Day 91 day laterOnboardingSend traffic to your websiteIntroduces ways to grow organic traffic by researching competitors’ rankings and keywords. It points new users to Semrush tools and encourages them to activate the service.
Day 101 day laterOnboardingChoose keywords and topics that convertIntroduces how search intent and relevance can guide content strategy, then points readers to Semrush keyword research tools and learning resources.
Day 111 day laterActivation nudgeRun a free SEO auditEncourages a new Semrush user to activate the service by running a free site audit. It highlights the audit’s SEO checks, site health score, and prioritized fixes.
Day 121 day laterOnboardingSee if you’re discoverable. Paste your URL.Encourages a new subscriber to paste their website URL into Semrush to see search visibility, competing sites, and opportunities to attract visitors. It emphasizes that the check is quick and requires no setup.
Day 131 day laterOnboardingSee competitors’ playbooksEncourages new users to enter a competitor’s domain to explore its search visibility, top traffic-driving pages, and opportunities to compete. It frames the task as a quick check with clear next steps.
Day 163 days laterActivation nudgeTake the first stepEncourages a new user to run a Site Audit to identify technical issues and prioritized fixes. It presents the scan as a simple first step toward improving search visibility.

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