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Email examplesBrandsRecraftOnboarding

Recraft onboarding email

Introduces Recraft Collections as a way to find design inspiration without starting from scratch. It explains how to reuse prompts, styles, or images, then highlights several collection categories to explore.

Recraft

Day 0 after signup

Start from inspiration, not a blank canvas

Explore logos, posters, and lifestyle visuals curated by our team

Why it works

  • Frame the product around a familiar user problem to make its value easy to grasp.
  • Explain the basic workflow before showing specific categories, so readers know how to act on the examples.
  • Repeat one clear call to action after the category overview to give readers another natural point to explore.

How it is built

  1. Collections introduction
  2. How to use collections
  3. Explore collections button
  4. Category descriptions
  5. Closing call to action
Email copy

View in browser Recraft Collections: a starting point for your designs Not sure where to start? Recraft Collections are curated by our designers to spark inspiration. Each image comes with a crafted prompt and style. Find a direction you like, then reuse the prompt and style or use the image as a reference to generate your own variation. Explore collections Vector illustrations Explore illustration styles ranging from flat editorial graphics and playful characters to geometric compositions and bold color palettes. Modern minimal logos Browse clean logo directions built around strong typography, simple symbols, and modern brand marks. Product mockups Create product visuals for packaging and merch, from t-shirts and bags to bottles, boxes, and other mockup-ready items. Lifestyle photos Explore lifestyle scenes ranging from cinematic portraits to outdoor adventures and modern editorial photography. Posters Explore poster styles combining bold typography, graphic layouts, illustration, and photography for events, campaigns, and editorial projects. Browse Recraft Collections to explore more categories and creative directions. Explore collections 450 Townsend St, Ste 100, 94107, San Francisco This email was sent to you@example.com because you've subscribed to Recraft. Unsubscribe

Brand
Recraft
Industry
SaaS · Design software
Type
Lifecycle
Email
Onboarding
Sent
Day 0 after signup
Sent at
Mon, 8:16 AM UTC
From
Recraft <info@recraft.ai>
Sent with
Brevo
Single CTA
All onboarding email examples

Breakdown

Main button
“Explore collections”
Calls to action
2 buttons, 17 links
Length
185 words · 1 min read
Images
5
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Arial
Dark mode
No custom styles

Colors

  • #6437ff
  • #ffffff
  • #14181f
  • #e4e4e4
  • #000000
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