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Email examplesSequencesPottery Barn

Pottery Barn welcome series

3 emails over 1 day, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Pottery BarnNever miss a sale or new inspo
  2. Day 0Same day
    Email 2 · WelcomeWelcome to Williams SonomaWelcome to our kitchen. Let us show you around >>> Shop Now
  3. Day 11 day later
    Email 3 · WelcomeWelcome to Williams Sonoma HomeWelcome to our home. Let us show you around >>>

What each email does

  1. Day 0First emailWelcomeWelcome to Pottery BarnWelcomes the new subscriber and sets expectations for sale alerts and inspiration. The visible footer includes promotion, rewards, and financing disclosures, along with email preference links.
  2. Day 0Same dayWelcomeWelcome to Williams SonomaWelcomes the new subscriber and invites them to explore the brand’s kitchen offerings with a shop call to action. Credit card rewards details and legal information appear in the footer.
  3. Day 11 day laterWelcomeWelcome to Williams Sonoma HomeThe subject and preview introduce Williams Sonoma Home and invite the new subscriber to explore. The captured body mainly shows promotional terms and standard marketing and legal details.

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