Mercury onboarding

6 emails over 17 days, counted from the day we signed up.

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Day 6First email
Email 1 · Activation nudgeFinish applying for your Mercury accountApply in 10 minutes and transform your financial operations.
Day 82 days later
Email 2 · Activation nudgeYour Mercury account is ready when you areNo minimums, no in-person visit. Banking made simple.
Day 91 day later
Email 3 · Activation nudgeAll your business finances. One login.Move money, issue cards, and pay bills without switching apps.
Day 112 days later
Email 4 · Activation nudgePersonal card for business is a tax headache waiting to happenSeparate business spend, track it live, and earn 1.5% back.
Day 143 days later
Email 5 · Activation nudgeHow Mercury protects your moneyMultiple layers of security so you rest easy.
Day 173 days later
Email 6 · Activation nudgeStop paying $35 to send your own moneyFree domestic wires with Mercury — 99.6% arrive in under a day.

What each email does

Day 6First emailActivation nudgeFinish applying for your Mercury accountMercury reminds a new user to finish applying for a business account, highlighting that the process takes about 10 minutes and outlining its banking and financial management features.
Day 82 days laterActivation nudgeYour Mercury account is ready when you areMercury prompts the recipient to finish applying for a business account, listing the documents they need and emphasizing that the process is online with no minimum balance. It also highlights a free Mercury Personal subscription for eligible business account users.
Day 91 day laterActivation nudgeAll your business finances. One login.Mercury highlights its business banking, card, and payment features, then prompts the recipient to complete an application. It also promotes a free Mercury Personal subscription for eligible business account holders.
Day 112 days laterActivation nudgePersonal card for business is a tax headache waiting to happenMercury highlights how its cards and financial tools work together, then prompts the recipient to complete their application. The email also explains cashback and includes required banking and card disclosures.
Day 143 days laterActivation nudgeHow Mercury protects your moneyMercury explains how it protects customer deposits and accounts, then encourages the recipient to finish their application. A customer testimonial adds social proof.
Day 173 days laterActivation nudgeStop paying $35 to send your own moneyMercury highlights faster domestic payments and tools for managing business payments, then prompts the recipient to finish their application.

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