jo onboarding

10 emails over 19 days, counted from the first email.

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Day 0First email
Email 1 · OnboardingSee what needs you today
Day 0Same day
Email 2 · OnboardingYour mornings, already sorted
Day 22 days later
Email 3 · Activation nudgeOne connection away from a calmer day
Day 53 days later
Email 4 · Activation nudgeThursday briefing: Make your briefings useful
Day 5Same day
Email 5 · Activation nudgeFriday briefing: Make your briefings useful
Day 72 days later
Email 6 · Activation nudgeSunday briefing: Make your briefings useful
Day 125 days later
Email 7 · Activation nudgeFriday briefing: Make your briefings useful
Day 175 days later
Email 8 · Activation nudgeWednesday briefing: Make your briefings useful
Day 181 day later
Email 9 · OnboardingThursday briefing: Make your briefings useful
Day 191 day later
Email 10 · Activation nudgeFriday, October 16 briefing: Make your briefings useful

What each email does

Day 0First emailOnboardingSee what needs you todayIntroduces how jo can help prioritize email and plan the day, then guides the recipient to connect Gmail or Google Calendar. It reassures them that access is read-only and can be removed anytime.
Day 0Same dayOnboardingYour mornings, already sortedjo encourages new users to connect Gmail or Google Calendar so it can help organize their day. It explains what each connection enables and reassures users that access is read-only and can be removed anytime.
Day 22 days laterActivation nudgeOne connection away from a calmer dayJo prompts the recipient to connect Gmail or Google Calendar so the service can start saving time. It emphasizes read-only access and that permission can be removed at any time.
Day 53 days laterActivation nudgeThursday briefing: Make your briefings usefulJo says it needs connected Gmail or Google Calendar accounts to find useful items for the recipient’s briefing. It invites them to connect an account and offers a direct reply for help.
Day 5Same dayActivation nudgeFriday briefing: Make your briefings usefulJo says there is not enough connected information for a useful briefing and asks the recipient to connect Gmail or Google Calendar. It also invites them to reply for help.
Day 72 days laterActivation nudgeSunday briefing: Make your briefings usefulJo says the briefing has no useful information yet and prompts the recipient to connect Gmail or Google Calendar. It closes with an invitation to reply for help.
Day 125 days laterActivation nudgeFriday briefing: Make your briefings usefulJo explains that it cannot create a useful briefing yet and prompts the recipient to connect Gmail or Google Calendar. It also offers a direct reply for help.
Day 175 days laterActivation nudgeWednesday briefing: Make your briefings usefulJo explains that there is not enough information for a useful briefing yet and asks the recipient to connect Gmail or Google Calendar. It also invites them to reply for help.
Day 181 day laterOnboardingThursday briefing: Make your briefings usefulJo explains that it cannot prepare a useful briefing yet and prompts the recipient to connect Gmail or Google Calendar. It also invites them to reply for help.
Day 191 day laterActivation nudgeFriday, October 16 briefing: Make your briefings usefulJo prompts the recipient to connect Gmail or Google Calendar so it can create more useful briefings. It also shares a brief app update and invites a reply for help.

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