Home Chef
Day 16 after signup
Other meal kit companies wish they had this many Oven-Ready options
Preheat your oven! A delicious dinner is just a delivery away
Why it works
- Lead with the offer so the primary incentive is clear before introducing product details.
- Use a specific comparison to make the product difference concrete, then give readers a direct path to browse the menu.
How it is built
- Discount headline
- Competitor comparison
- Menu call to action
- Offer terms
- Help and footer links
Email copy
Get 60% Off + Unlock FREE Shipping When You Sign Up >>> A tasty win! Home Chef has 9 easy-prep, no-mess Oven-Ready meal options each week while HelloFresh has 2. Check Out This Week's Menu >>> Valid only for new customers. Offer applies as follows: 60% off reg. price of 1st box plus free shipping ($48 max discount/box), 30% off reg. price of 2nd box plus free shipping ($24 max discount/box), 10% off reg. price of 3rd, 4th, and 5th box plus free shipping ($8 max discount/box) on Home Chef orders only. Customer who purchases 8 meals/week or more for 5 weeks will receive 60% off. Discount less for customers who purchase fewer meals in 1st 5 boxes (most customers get $57 - $71 off). Unused box discounts expire 10 weeks after signup. Shipping fee applies after box 5. Limit 1 per household. May not be combined with gift cards or other offers. No cash value. Not valid in all states. Void where prohibited. See the Home Chef website for additional details. Menu | Account | FAQs GOT QUESTIONS? Please do not reply to this email. We've got answers here. View this email in your browser. Don't want to continue receiving these emails? Unsubscribe 433 W Van Buren St, Suite 750N • Chicago, IL, 60607