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Email examplesSequencesDrmartens

Drmartens welcome series

4 emails over 14 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeGet $15 offYou're first in line
  2. Day 22 days later
    Email 2 · Activation nudgeDon't forget about your $15 offWe can help find your size
  3. Day 42 days later
    Email 3 · OnboardingLet's get down to businessThis is our DNA
  4. Day 1410 days later
    Email 4 · Activation nudgeUse your $15 off before it's too lateDon't miss out

What each email does

  1. Day 0First emailWelcomeGet $15 offWelcomes a new subscriber with $15 off their first order and explains the minimum spend and redemption terms. It also highlights free shipping above a spending threshold and links to shopping categories.
  2. Day 22 days laterActivation nudgeDon't forget about your $15 offReminds the new subscriber to use a discount on their first order and points them to shoe styles and a size guide.
  3. Day 42 days laterOnboardingLet's get down to businessIntroduces Dr. Martens’ style and durability, then points the new subscriber toward shopping and style inspiration. It also highlights free shipping on qualifying orders.
  4. Day 1410 days laterActivation nudgeUse your $15 off before it's too lateReminds the subscriber that a $15 discount is available and encourages them to shop before it expires. It also highlights free shipping over a stated order amount and links to shopping categories.

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