Ditto onboarding

8 emails over 15 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to DittoYour single source of truth for product copy — everywhere.
Day 11 day later
Email 2 · Onboardingyou're one prompt awayGet a V1 content system, built for you in minutes.
Day 54 days later
Email 3 · Activation nudgewant some help getting started?A quick question about what got in the way.
Day 61 day later
Email 4 · Onboardingyour copy's in — now connect itYou've built V1 of your content system. Let's put it to work.
Day 82 days later
Email 5 · OnboardingDitto works where your team worksFigma, agents, and code — every copy decision stays connected.
Day 8Same day
Email 6 · Onboardingyou're halfway through your Ditto trialHere's how to make the most of the time you have left.
Day 102 days later
Email 7 · OnboardingDitto's better with your teamEveryone makes copy decisions — let's keep them connected.
Day 155 days later
Email 8 · Trial endingyour trial ends tomorrowKeep access to your source of truth — here's how.

What each email does

Day 0First emailWelcomeWelcome to DittoDitto introduces its product copy platform and outlines how to import copy, connect tools, and invite teammates. It highlights the free-access period and offers help with setup.
Day 11 day laterOnboardingyou're one prompt awayDitto guides a new user through importing existing product copy to build their initial content system. It explains the read-only process and suggests involving an engineer if needed.
Day 54 days laterActivation nudgewant some help getting started?A product specialist follows up because the new workspace has not imported any copy yet. The email offers a Figma file as an alternative starting point and a short setup call with an extended trial.
Day 61 day laterOnboardingyour copy's in — now connect itThe email recaps the content system created from the team's codebase and guides the recipient toward connecting Figma. It also points to localization setup and a call with the team for further help.
Day 82 days laterOnboardingDitto works where your team worksIntroduces ways to connect Ditto with design, AI, code review, and automation tools. It encourages the recipient to configure their workflow and offers a call for help getting started.
Day 8Same dayOnboardingyou're halfway through your Ditto trialSent halfway through a two-week trial, this email points new users to guides for key Ditto workflows and offers a call with the team for help.
Day 102 days laterOnboardingDitto's better with your teamDitto explains how different roles can collaborate around product copy and encourages the recipient to invite teammates. It also offers a call with the team for help getting the most out of the product.
Day 155 days laterTrial endingyour trial ends tomorrowDitto reminds the recipient that their two-week trial ends tomorrow and outlines options for continuing: a self-serve plan or a conversation with sales. It also offers a call to help them get more from the product.

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