DemandBird (Inlytics) onboarding

6 emails over 3 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeThe only scheduling rule that matters
Day 0Same day
Email 2 · WelcomeSame post. 748 impressions on LinkedIn. 223,000 on Twitter.
Day 0Same day
Email 3 · Upgrade promptYour DemandBird setup is savedPick a plan to keep going
Day 11 day later
Email 4 · OnboardingI got 150 followers from someone else's post
Day 21 day later
Email 5 · OnboardingThe founders and marketers who grow consistently aren't posting more, they're thinking less
Day 31 day later
Email 6 · OnboardingMy most viewed post ever took five minutes to write

What each email does

Day 0First emailWelcomeThe only scheduling rule that mattersCo-founder Alex welcomes the new subscriber and shares advice on engaging around scheduled social posts. The email closes with a prompt to connect social accounts and a preview of the next lesson.
Day 0Same dayWelcomeSame post. 748 impressions on LinkedIn. 223,000 on Twitter.The co-founder welcomes the new subscriber with a story about how the same post performed on two platforms. He uses the example to explain DemandBird’s platform-specific editing workflow and invites the reader to connect their social channels.
Day 0Same dayUpgrade promptYour DemandBird setup is savedAfter the recipient finishes setup, the co-founder confirms their work is saved and scheduled posts will still go out. The email invites them to pick a plan to continue writing and scheduling.
Day 11 day laterOnboardingI got 150 followers from someone else's postMac shares a personal story and practical tips for gaining visibility by joining timely social media conversations. The email connects the advice to keeping a publishing queue ready and points the reader to schedule posts.
Day 21 day laterOnboardingThe founders and marketers who grow consistently aren't posting more, they're thinking lessMac shares a personal system for capturing ideas and batching social posts, then explains how DemandBird’s WhatsApp integration helps. The email guides new users to connect WhatsApp and schedule their first two weeks of posts.
Day 31 day laterOnboardingMy most viewed post ever took five minutes to writeMac shares a personal story about an unexpectedly popular post, then offers a practical framework and monthly prompt plan for writing social posts. He suggests scheduling the posts in DemandBird.

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