Brilliant
Day 0 after signup
🚀 Welcome to Brilliant, [First name]
A world of great problem solvers
Why it works
- Open with a clear welcome and a simple promise about what the learner is beginning.
- Explain the product’s approach through a few distinct benefits, then reinforce the invitation with a testimonial.
- Keep the next step focused on one action and repeat it at the end for readers who need more context first.
How it is built
- Welcome headline
- Learning journey intro
- Primary lesson button
- Tutor benefit blocks
- Student testimonial
- App availability note
- Closing call to action
Email copy
A world of great problem solvers   Hi [First name], Your journey to math mastery has officially begun! Our world-class tutor, Koji, builds the deep thinking skills you need for future success. Through our regular updates and progress tools, you'll see your confidence and understanding grow in real time. Try a lesson and see for yourself! Start learning Why Koji works Concepts that click Every session is visual and interactive. Instead of memorizing, you’re playing. Built to make you think Koji asks the right questions, provides visual guidance, and reveals where you’re getting stuck. Adapts to your level Koji tracks what you have mastered, then builds practice around the gaps in learning.   What students are saying “Honestly I’ve learned more in this app than in my actual college-level classes, except here it’s fun, comprehensible, and comprehensive.” — Erika   Brilliant’s available on web, iOS, and Android, so you can learn anywhere, anytime. Happy learning! The Brilliant Team Start learning   Download the Brilliant app Level up on the go   2261 Market St Suite 4281, San Francisco CA 94114 Unsubscribe from receiving newsletter emails