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Email examplesBrandsBitlyOnboarding

Bitly onboarding email

A playful rhyming tour introduces Bitly’s link shortening, QR code creation, and click tracking tools. It ends by directing the reader to check their plan usage.

Bitly

Day 18 after signup

Hi

A wonderful welcome to you.

Why it works

  • Use a light, consistent rhyme to make a product introduction feel distinctive and approachable.
  • Explain the main capabilities in a simple sequence before offering one clear next step.
  • Keep the call to action relevant to the product tour by linking it to plan usage.

How it is built

  1. Welcome headline
  2. Rhyming product tour
  3. Usage guidance
  4. Usage button
  5. Footer unsubscribe
Email copy

Come on in to a place we call Bitly A wonderful welcome to you! This won’t take long, so best come quickly. (We like things short, it’s true.) First is our famous shortening machine, Turning out links short and sweet. Feel free to change the link on your screen To something nice and neat. Next stop, Bitly’s QR Code creator With all kinds of colors and patterns. They’re trackable too, ’cause sooner or later You’ll want to know which ones matter. Last stop, look up your links with ease to see how many clicks they're fetching. That’s our tour, now we’ll hand you the keys Come in and start making connections! Save this link. 👇 Want to see if you're getting close to your limits? Use this button to view your plan usage at any time! See my usage Bitly | 601 W 26th St | New York, New York 10001 Unsubscribe from marketing emails ©️ 2026 Bitly. All rights reserved.

Brand
Bitly
Industry
Other · Link management
Type
Lifecycle
Email
Onboarding
Sent
Day 18 after signup
Sent at
Tue, 4:42 PM UTC
From
Bitly Team <hello@e.bitly.com>
Sent with
HubSpot
Plain textSingle CTA
All onboarding email examples

Breakdown

Main button
“See my usage”
Calls to action
1 button, 10 links
Length
157 words · Under a minute
Images
1
Layout
Single column · Text-heavy
Voice
Playful
Language
English
Fonts
Helvetica, Helvetica Neue
Dark mode
No custom styles

Colors

  • #2a5bd7
  • #ffffff
  • #36383b
Blue emailsLight emails

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