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Email examplesBrandsAutumnWelcome

Autumn welcome email

Autumn co-founder Ayush thanks the recipient for signing up and offers personal help. He asks what brought them to Autumn and points them to the Discord community.

Autumn

Day 0 after signup

Anything I can help with?

Why it works

  • A brief note from a named co-founder makes the welcome feel like a conversation rather than an automated announcement.
  • Asking what the new user hopes to accomplish opens a natural path to offer relevant help.
  • The email pairs direct support with a community option, giving the recipient two ways to get started.

How it is built

  1. Personal greeting
  2. Signup thank-you
  3. Use-case questions
  4. Offer of help
  5. Community invitation
  6. Founder sign-off
Email copy

Hey [First name] :) Just wanted to say thank you for signing up to Autumn! I'm curious--how did you hear about us? Also are you just looking around or do you have a specific use case I can help you with? Whatever the reason, anything you need I'm here to help. Ayush Co-founder, Autumn Oh, and join our Discord community to connect with us and other users

Brand
Autumn
Industry
SaaS · SaaS billing
Type
Lifecycle
Email
Welcome
Sent
Day 0 after signup
Sent at
Tue, 11:47 AM UTC
From
Ayush <ayush@mail.useautumn.com>
Sent with
Amazon SES
Plain textFounder voicePersonalized
All welcome email examples

Breakdown

Calls to action
0 buttons, 1 link
Length
66 words · Under a minute
Images
None
Layout
Single column · Plain text
Voice
Personal note
Language
English
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Black & white emailsLight emails

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