Choosing the Right Platform for Your B2C Company
The best tool depends on your sales model, list size, and personalization needs.
If you sell products online, Klaviyo and Omnisend have the deepest e-commerce features. Product recommendations and revenue attribution justify the higher pricing for product-focused B2C companies.
If you have a large consumer list, pay-per-email pricing from Sequenzy or Brevo keeps costs manageable. You should not pay for hundreds of thousands of contacts when you only email a subset each week.
If you want simplicity, Mailchimp and MailerLite get B2C companies started quickly with minimal complexity. Upgrade to more powerful tools as your marketing sophistication grows.
The B2C Email Revenue Formula
Three automations generate the most revenue for B2C companies:
Welcome series with first-purchase incentive converts subscribers into buyers. A 10-15% discount with social proof and product showcases drives the crucial first transaction.
Post-purchase follow-up builds lifetime value. Cross-sell recommendations, review requests, and loyalty rewards turn one-time buyers into repeat customers.
Win-back campaigns recover lapsed customers. A three-email sequence with new arrivals, an incentive, and urgency brings back customers at a fraction of new acquisition costs.
Getting Started
- Set up a welcome series with a first-purchase incentive
- Build post-purchase automation for cross-selling and review generation
- Create win-back campaigns for customers inactive beyond 90 days
- Segment your list by purchase history, engagement, and customer value
- Plan seasonal promotions tied to shopping calendar events
The B2C companies that generate the most email revenue are the ones that personalize at scale and automate the customer lifecycle from first touch to loyal advocate.