Updated 2026-01-15

Best Email Marketing Tools for Urgent Care Clinics

Turn walk-ins into loyal patients, promote seasonal services, and grow your urgent care clinic with the right email platform.

Urgent care clinics face a unique challenge: most patients are walk-ins who never return. Email marketing converts one-time visitors into regular patients by staying top of mind for future needs. Seasonal campaigns (flu shots, sports physicals) generate predictable appointment volume. Here are 13 tools ranked for urgent care clinics.

Why Urgent Care Clinics Need Email Marketing

Patient Retention

Most urgent care visits are one-time. Email keeps your clinic top of mind so patients return for future needs instead of going to a competitor.

Seasonal Services

Flu shots, sports physicals, travel vaccinations, and allergy treatments are seasonal revenue drivers. Email promotes these services at the right time.

Employer Partnerships

Occupational health, drug testing, and workers comp services are ongoing B2B relationships. Email nurtures employer partnerships.

Community Health Education

Health education emails position your clinic as a trusted community resource. When an urgent need arises, patients choose the clinic they already know.

13 Best Email Marketing Tools for Urgent Care Clinics

Our Top Pick for Urgent Care Clinics
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

Visit
Best for
Urgent care clinics wanting automated patient retention and seasonal campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates clinic-specific sequences
  • Visit type tagging
  • Pay per email

Cons

  • No EHR integration
  • Newer platform
#2
Mailchimp

Well-known email platform.

Visit
Best for
Small urgent care clinics
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
#3
Constant Contact

Small business email.

Visit
Best for
Non-technical clinic managers
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated
#4
ActiveCampaign

Advanced automation.

Visit
Best for
Multi-location chains
Pricing
$29/month for 1,000 contacts

Pros

  • Automation

Cons

  • Complex
#5
Brevo

Affordable.

Visit
Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • SMS

Cons

  • Basic
#6
GetResponse

Landing pages.

Visit
Best for
Event-hosting clinics
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
#7
AWeber

Simple.

Visit
Best for
Very small clinics
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
#8
HubSpot

CRM.

Visit
Best for
Larger clinics
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
#9
ConvertKit

Creator.

Visit
Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
#10
Campaign Monitor

Templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
#11
Klaviyo

E-commerce.

Visit
Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free

Cons

  • E-commerce
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Patient retention
AI-automated
Manual
Calendar
Date triggers
Seasonal campaigns
AI-generated
Templates
Templates
Automation
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every Urgent Care Clinic Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Post-Visit Follow-Up

Trigger: Patient visit

Convert walk-ins into returning patients.

Day 2
Thanks for visiting — how are you feeling?

Follow-up with care instructions and Google review link.

Day 14
Your urgent care clinic for every health need

Full service menu: illness, injury, physicals, vaccinations, lab work. Remind patients of all you offer.

Seasonal Health Campaign

Trigger: Seasonal schedule

Promote seasonal services.

September
Flu shots available — no appointment needed

Walk-in flu shot promotion with hours and pricing.

June
Sports physicals for the new school year

Sports and school physical availability.

Employer Outreach

Trigger: New employer contact

Build B2B occupational health relationships.

Day 0
Occupational health services for your team

Services: drug testing, workers comp, pre-employment physicals, flu shot clinics.

Walk-Ins Are Retention Opportunities

Every walk-in patient is a potential lifetime customer—but only if you follow up. A post-visit email that thanks them, checks on their recovery, and reminds them of your full service menu converts one-time visitors into returning patients.

Seasonal Services Create Predictable Revenue

Flu shots, sports physicals, and travel vaccinations are predictable, high-volume services. Email campaigns timed to each season fill your clinic with appointments that require minimal provider time but generate consistent revenue.

Employer Partnerships Scale Revenue

A single employer partnership can send dozens of employees per month for drug testing, physicals, and workers comp visits. Email outreach to local businesses about your occupational health services builds these high-value B2B relationships.

Frequently Asked Questions

Ready to grow your urgent care clinic practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com