Between-Session Support Improves Outcomes

Therapy happens in sessions, but life happens between them. Email delivers coping strategies, mindfulness exercises, and wellness resources that support clients between appointments. Practices that provide this ongoing support see better treatment outcomes and higher retention.

Stigma Reduction Attracts New Clients

Many people who need mental health support hesitate because of stigma. Educational email content that normalizes therapy, shares common experiences, and presents mental health care as routine health maintenance reduces barriers and attracts clients who would not otherwise reach out.

Referral Networks Need Nurturing

PCPs, school counselors, and community organizations are your top referral sources. Regular email communication—sharing mental health resources, availability updates, and educational content—keeps your practice top of mind when they encounter someone who needs support.