Updated 2026-01-15

Best Email Marketing Tools for Speech Therapists

Keep parents informed, boost home practice compliance, and grow your speech therapy practice with the right email platform.

Speech therapists depend on parent involvement for client progress—home practice between sessions is where real gains happen. Email marketing automates parent education, sends home practice reminders, and keeps families engaged throughout treatment. It also generates referrals from pediatricians, schools, and satisfied parents. Here are 13 tools ranked for speech therapy practices.

Why Speech Therapists Need Email Marketing

Home Practice Reminders

Progress depends on daily practice at home. Automated reminders with specific exercises keep parents on track and improve therapy outcomes.

Parent Education

Parents need to understand what speech therapy involves, what progress looks like, and how they can support their child. Educational emails reduce anxiety and increase compliance.

Referral Network Building

Pediatricians, teachers, and school counselors are your top referral sources. Regular email updates keep you top of mind with referring professionals.

Waitlist Management

Most speech therapy practices have waitlists. Email sequences keep waitlisted families engaged and informed until a spot opens.

13 Best Email Marketing Tools for Speech Therapists

Our Top Pick for Speech Therapists
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Speech therapy practices wanting automated parent communication
Pricing
$29/month for 50,000 emails

Pros

  • AI generates therapy-specific sequences
  • Diagnosis-based tagging
  • Pay per email pricing
  • Milestone automation

Cons

  • No practice management integration
  • Newer platform
#2
Mailchimp

Well-known email platform.

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Best for
Small speech therapy practices wanting simplicity
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy to use
  • Free tier

Cons

  • Basic automation
#3
Constant Contact

Small business email.

Visit
Best for
Non-technical therapists wanting phone support
Pricing
$12/month for 500 contacts

Pros

  • Phone support
  • Professional templates

Cons

  • Dated interface
#4
ActiveCampaign

Advanced automation with CRM.

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Best for
Growing speech therapy practices with multiple therapists
Pricing
$29/month for 1,000 contacts

Pros

  • Powerful automation
  • CRM

Cons

  • Complex setup
#5
ConvertKit

Creator email.

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Best for
Speech therapists creating educational content
Pricing
Free up to 10,000 subscribers

Pros

  • Free tier
  • Landing pages

Cons

  • Limited visual design
#6
Brevo

Affordable marketing.

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Best for
Budget-conscious practices
Pricing
Free up to 300 emails/day

Pros

  • Affordable
  • SMS support

Cons

  • Basic
#7
GetResponse

Email with landing pages.

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Best for
Therapists hosting workshops
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact pricing
#8
AWeber

Simple email.

Visit
Best for
Very small practices
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
#9
HubSpot

CRM and marketing.

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Best for
Larger practices
Pricing
Free CRM

Pros

  • Free CRM

Cons

  • Expensive marketing
#10
Campaign Monitor

Beautiful templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Beautiful templates

Cons

  • Limited features
#11
Klaviyo

E-commerce email.

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Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free tier

Cons

  • Wrong audience
#12
Drip

E-commerce email.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
#13
Customer.io

Event-driven messaging.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Home practice reminders
AI-automated
Manual
Calendar
Date triggers
Diagnosis tagging
Yes
Basic
Basic
Advanced
AI sequences
Yes
No
No
No
Free tier
No
500 contacts
No
No
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every Speech Therapist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Family Onboarding

Trigger: Family enrolls in therapy

Welcome families and set expectations for the therapy journey.

Day 0
Welcome to our practice — what to expect from speech therapy

Welcome email explaining the therapy process, session structure, what progress looks like, and how parents can support at home.

Day 3
Your child's home practice guide

Specific home practice activities tailored to their therapy goals. Explain why daily practice matters and how to make it fun.

Day 7
How to track your child's speech progress

Guide for parents to notice and celebrate small improvements. Reduces anxiety about pace of progress.

Weekly Home Practice Reminder

Trigger: Every Monday during active therapy

Keep families consistent with home practice.

Weekly
This week's speech practice activities

Specific practice activities for the week based on current therapy goals. Include fun games and activities that incorporate practice.

Referral Network Nurture

Trigger: Professional added to referral list

Stay top of mind with referring professionals.

Monthly
Speech therapy milestone: what your patients should know

Educational content for pediatricians and teachers about speech development milestones, when to refer, and what therapy involves.

Home Practice Compliance Is Everything

Speech therapy outcomes depend on what happens between sessions. A child who practices 10 minutes daily progresses dramatically faster than one who only works during weekly appointments. Email automation ensures every family gets consistent, specific practice reminders without you manually tracking and contacting each one.

Parent Education Reduces Anxiety

Parents often worry about their child's speech development timeline. A well-crafted education sequence explaining what to expect, what progress looks like, and how long therapy typically takes reduces anxiety and builds trust. Educated parents are more engaged, more compliant, and more likely to refer other families.

Referral Networks Drive Growth

Your best marketing channel is not social media—it is pediatricians, preschool teachers, and school counselors. A quarterly email to your professional referral network with useful speech development information keeps your practice top of mind when they encounter children who need therapy.

Frequently Asked Questions

Ready to grow your speech therapist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com