Choosing the Right Platform for Your Franchise
The best tool depends on your franchise size, budget model, and how much control corporate needs.
If cost across locations is the priority, pay-per-email platforms like Sequenzy and Brevo minimize per-location expenses. Free tiers from MailerLite and Kit also help during location ramp-up.
If brand control matters most, Campaign Monitor offers brand-locked templates. Mailchimp's shared templates and brand guidelines maintain consistency across locations.
If you need sophistication, ActiveCampaign provides the most powerful automation and CRM per location. Worth the investment for franchises with higher customer lifetime values.
The Franchise Email Playbook
Three strategies drive value across franchise networks:
Standardized welcome sequence ensures every new customer at every location gets the same quality experience. Corporate builds the template. Locations customize with local details.
National campaigns with local deployment let corporate create once and push to all locations. Each location's version includes their address, hours, and local offers.
Location-specific promotions let franchisees market to their community. Seasonal specials, local events, and community involvement build the local connection that drives repeat business.
Getting Started
- Choose one platform and standardize across all locations for efficiency
- Create brand-approved templates that locations can customize
- Set up a welcome sequence for every location to deploy
- Train franchisees on email marketing basics and the chosen platform
- Establish reporting so corporate can track performance across locations
The franchise networks that win at email marketing are the ones that make it easy for every location to execute consistently while maintaining the brand standard that customers expect.