Updated 2026-01-15

Best Email Marketing Tools for E-commerce Brands

Recover abandoned carts, drive repeat purchases, and grow your e-commerce brand with the right email platform.

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E-commerce brands live and die by email marketing. Abandoned cart recovery alone can recapture 5-15% of lost revenue. Post-purchase sequences build loyalty and generate repeat purchases. Welcome series convert first-time visitors into customers. The right email platform integrates with your store and automates the entire customer lifecycle. Here are 13 tools ranked for e-commerce brands.

Why E-commerce Brands Need Email Marketing

Abandoned Cart Recovery

70% of online shopping carts are abandoned. Automated cart recovery emails with product images, urgency, and incentives recapture a significant percentage of lost sales.

Post-Purchase Sequences

The sale is not the end—it is the beginning. Post-purchase emails with shipping updates, usage tips, and cross-sells build loyalty and drive repeat purchases.

Welcome Series

New subscribers need a compelling introduction to your brand. A welcome series with brand story, bestsellers, and a first-purchase incentive converts browsers into buyers.

Customer Retention

Acquiring a new customer costs 5-7x more than retaining one. Win-back campaigns, loyalty rewards, and personalized recommendations keep customers coming back.

13 Best Email Marketing Tools for E-commerce Brands

#1
Klaviyo

E-commerce email and SMS marketing.

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Best for
E-commerce brands wanting the most powerful e-commerce email platform
Pricing
Free up to 250 contacts, then $20/month

Pros

  • Deep e-commerce integration
  • Product recommendation engine
  • Predictive analytics
  • SMS included

Cons

  • Expensive at scale
  • Complex for small stores
See Full Comparison
Our Top Pick for E-commerce Brands
#2
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
E-commerce brands on Stripe wanting simpler email with AI sequences
Pricing
$29/month for 50,000 emails

Pros

  • AI generates e-commerce sequences
  • Native Stripe integration
  • Pay per email pricing
  • Simpler than Klaviyo

Cons

  • No Shopify/WooCommerce integration
  • No product recommendations
  • Newer platform
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#3
Drip

E-commerce focused email and automation.

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Best for
Mid-size e-commerce brands wanting Klaviyo-like features at lower cost
Pricing
$39/month for 2,500 contacts

Pros

  • E-commerce focused
  • Visual workflows
  • Store integration

Cons

  • Expensive for small stores
See Full Comparison
#4
Mailchimp

Well-known email platform.

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Best for
Small e-commerce stores wanting simplicity
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy to use
  • Free tier
  • Basic e-commerce integration

Cons

  • Basic automation
  • No product recommendations
See Full Comparison
#5
ActiveCampaign

Advanced automation with CRM.

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Best for
E-commerce with complex customer journeys
Pricing
$29/month for 1,000 contacts

Pros

  • Powerful automation
  • CRM

Cons

  • Not e-commerce specialized
See Full Comparison
#6
Brevo

Affordable marketing.

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Best for
Budget-conscious stores
Pricing
Free up to 300 emails/day

Pros

  • Affordable
  • SMS

Cons

  • Basic e-commerce features
See Full Comparison
#7
GetResponse

Email with e-commerce features.

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Best for
Stores wanting email + landing pages
Pricing
$15.60/month

Pros

  • Landing pages
  • E-commerce features

Cons

  • Less advanced than Klaviyo
See Full Comparison
#8
SendGrid

Email delivery at scale.

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Best for
High-volume transactional email
Pricing
Free up to 100 emails/day

Pros

  • Deliverability

Cons

  • No e-commerce marketing
See Full Comparison
#9
Campaign Monitor

Beautiful templates.

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Best for
Design-focused brands
Pricing
$11/month

Pros

  • Beautiful templates

Cons

  • Limited e-commerce automation
See Full Comparison
#10
Constant Contact

Small business email.

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Best for
Non-technical store owners
Pricing
$12/month

Pros

  • Phone support

Cons

  • Dated
See Full Comparison
#11
AWeber

Simple email.

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Best for
Very small stores
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#12
ConvertKit

Creator email.

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Best for
Not recommended for traditional e-commerce
Pricing
Free up to 10,000

Pros

  • Free tier

Cons

  • No e-commerce features
See Full Comparison
#13
Customer.io

Event-driven messaging.

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Best for
Not recommended
Pricing
$100/month

Pros

  • Event-driven

Cons

  • Expensive

Feature Comparison

FeatureKlaviyoSequenzyDripMailchimp
Shopify integration
Deep
No
Yes
Basic
Cart recovery
Built-in
Custom
Built-in
Basic
Product recommendations
AI-powered
No
Yes
Basic
AI sequences
No
Yes
No
No
Starting price
$20/mo
$29/mo
$39/mo
$13/mo

Email Sequences Every E-commerce Brand Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Abandoned Cart Recovery

Trigger: Cart abandoned

Recover lost sales from abandoned shopping carts.

1 hour
You left something behind

Product images from the cart with a direct link to complete checkout. No discount yet.

24 hours
Still thinking about it? Here is 10% off

Urgency with a limited-time discount. Include social proof—reviews, ratings.

48 hours
Last chance — your cart expires tomorrow

Final reminder with scarcity. Mention the discount expires.

Post-Purchase Sequence

Trigger: Purchase completed

Build loyalty and drive repeat purchases.

Immediately
Your order is confirmed — here is what to expect

Order confirmation with shipping timeline and what to expect.

Day 3
How to get the most from your [Product]

Usage tips, care instructions, or styling suggestions. Add value beyond the transaction.

Day 14
How is your [Product]? We would love your feedback

Review request with a direct link. Include a small incentive for leaving a review.

Win-Back Campaign

Trigger: No purchase in 90 days

Re-engage lapsed customers.

90 days
We miss you — here is what is new

New arrivals and bestsellers since their last purchase. Personalized recommendations.

120 days
Come back for 15% off your next order

Discount incentive to drive a re-purchase.

Create These Sequences with AI

Cart Recovery Is Free Revenue

Abandoned cart emails are the highest-ROI automation in e-commerce. A three-email sequence—reminder, discount, urgency—recovers 5-15% of abandoned carts. If your store does $50K/month, that is $2,500-7,500 in recovered revenue every month from a single automation.

Post-Purchase Builds Lifetime Value

The sale is just the beginning. Post-purchase emails that add value—usage tips, care instructions, styling ideas—transform one-time buyers into loyal customers. A customer who receives helpful follow-up emails has a significantly higher repeat purchase rate than one who does not.

Segmentation Drives Revenue Per Email

Not all customers are equal. VIP customers (top 10% by spend) should receive exclusive previews and early access. Lapsed customers need win-back offers. New subscribers need welcome incentives. The more precisely you segment, the higher your revenue per email.

Frequently Asked Questions

Ready to grow your e-commerce brand practice?

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com