Compare the plan you would really buy
Headline prices are misleading for this pair, because the two vendors put automation in different places.
Campaigner has two main plans. Essentials covers the drag-and-drop editor, templates, A/B testing, autoresponders and standard reporting. Advanced adds what most marketers mean by automation: simple and multi-path workflows, advanced segmentation, dynamic content, conditional triggers and ecommerce behavior tracking. If you plan to run welcome journeys or cart follow-ups, you are buying Advanced.
Moosend has one main plan. Pro includes unlimited campaigns and sends, the automation builder with prebuilt recipes, landing pages, subscription forms and an SMTP server. Enterprise-style extras, including transactional email, dedicated IPs, custom reports, hosted files and SSO, are sold through Moosend+, which is a custom quote.
So the fair comparison is usually Campaigner Advanced against Moosend Pro.
Cost at 10,000 contacts
| Campaigner | Moosend | |
|---|---|---|
| Entry plan | Essentials from $14/month (1,000 contacts) | Pro from $9/month (500 contacts, annual) |
| Plan with automation | Advanced from $35/month (1,000 contacts) | Pro |
| At 10,000 contacts | Essentials about $72/month; Advanced about $124/month | Pro about $32/month billed annually |
| Common add-ons | Reputation Defender (20% of plan), SMS | Moosend+ for transactional, dedicated IPs, SSO |
| Trial | 30 days | 30 days, no card |
Campaigner prices shown at 10,000 contacts come from a third-party price check in August 2026; Moosend's from its annual Pro pricing. Both vendors calculate prices from contact count and billing period, so confirm your exact tier before signing. Moosend also sells credits for occasional senders (350,000 credits for $350), which can beat a subscription if you send a few large campaigns a year.
Where Campaigner earns its premium
Campaigner is built for marketers who treat optimization as a discipline.
- Multivariate testing. Instead of testing one subject line against another, you can test several elements together. This needs a large list to reach meaningful results, so it pays off mainly for bigger senders.
- Dynamic content. Blocks inside one email change for each subscriber based on their data, so a single campaign can serve several audiences.
- Conditional triggers and ecommerce tracking. Advanced workflows can react to purchase behavior and other conditions, which suits retailers with product data.
- Template breadth. Campaigner has a very large template library across industries, which helps teams that produce many different campaign types.
If none of these would change your results, Campaigner's price is hard to justify against Moosend.
Where Moosend is the practical choice
Moosend suits small teams that want automation working this week without a large bill.
- Automation in the base plan. Welcome series, lead magnet follow-ups and re-engagement flows are available on Pro, with recipes to start from.
- Landing pages and forms included. A lead generation campaign can run end to end in Moosend on the base paid plan.
- Unlimited sends on Pro. Frequent senders are not metered on volume.
- Low-friction trial. You can try it for 30 days without entering a card.
The gaps are testing depth, the need for Moosend+ for transactional email and dedicated IPs, and a smaller native integration list, which can mean paying for Zapier to connect other tools.
Migrating between Campaigner and Moosend
Both tools export and import contacts by CSV, so the list is the easy part. The work is in what surrounds it.
| Item | Campaigner to Moosend | Moosend to Campaigner |
|---|---|---|
| Contacts and fields | Export lists and custom fields; recreate fields in Moosend before import | Export lists and custom fields; map to Campaigner fields |
| Suppressions | Bring unsubscribes and bounces so they stay suppressed | Same |
| Automations | Rebuild in Moosend's builder; multivariate tests have no equivalent | Rebuild on Campaigner Advanced |
| Dynamic content | Replace with segments and separate sends in Moosend | Rebuild with Campaigner dynamic content on Advanced |
| Landing pages | Rebuild in Moosend's landing page builder | Rebuild in Campaigner's landing page builder |
| Sending domain | Authenticate SPF and DKIM in Moosend and warm up gradually | Authenticate in Campaigner and warm up gradually |
Export campaign reports before closing the old account, since history does not transfer.
Integrations and support
Both tools have smaller native integration lists than the largest email suites, so check your store platform, CRM and form builder before committing. Where a native connector is missing, you will likely pay for Zapier or another middleware tool, which narrows Moosend's price advantage. Campaigner's ecommerce behavior tracking on Advanced is the main reason retailers pick it, so confirm it supports your store. For support, compare what each plan includes in writing, since both vendors reserve some help channels and dedicated account support for higher tiers or custom plans.
Who is behind each product
Campaigner is one of the older names in email marketing, sold for many years as part of a larger group of online business services. Its long history shows in its breadth: a very large template library, multivariate testing, SMS and deliverability add-ons. It also shows in the interface, which some users find dated.
Moosend is younger and was acquired by Sitecore in 2021. For customers, that means a larger company behind the product and a path into enterprise features through Moosend+, such as SSO, dedicated IPs and custom reports. It also means Moosend's roadmap sits inside a company whose main customers are enterprises, which is worth watching if you depend on the low-cost self-serve plans.
A worked example: 10,000 contacts, eight campaigns a month
Take a store with 10,000 contacts that sends two campaigns a week, plus a welcome series and cart reminders. That is roughly 80,000 to 90,000 emails a month.
- Moosend Pro stays at about $32/month billed annually, because Pro includes unlimited sends. Automations and landing pages are included.
- Campaigner needs Advanced for the automation, about $124/month at 10,000 contacts, plus 20% if you add Reputation Defender. Essentials at about $72 would cover the campaigns but not the automated flows.
- Sequenzy bills by emails sent, so 90,000 emails a month falls on its 120k-email plan ($99/month), which costs more than Moosend here. Sequenzy is cheaper per contact when a large list receives little email, not when a list is emailed often.
For high-frequency senders with a mid-sized list, Moosend's unlimited sends are hard to beat.
Deliverability tools compared
Both tools send from shared infrastructure by default and ask you to authenticate your domain with SPF and DKIM. Beyond that, they approach reputation differently.
Campaigner sells Reputation Defender, which checks your list and flags risky addresses before you send, priced at 20% of your plan. It is most useful for older lists or lists gathered from many sources.
Moosend offers dedicated IPs through Moosend+ for senders large enough to maintain their own IP reputation. It does not have a direct equivalent to Reputation Defender, so list hygiene is up to you or a separate verification service.
Either way, the Gmail and Yahoo bulk sender requirements introduced in 2024 apply: authenticated domains, one-click unsubscribe and low complaint rates.
Use-case matchups
| Situation | Better fit | Why |
|---|---|---|
| Small store emailing several times a week | Moosend | Unlimited sends and automation on Pro |
| Retailer testing many creative variations | Campaigner | Multivariate testing on large lists |
| Lead generation with a landing page and follow-ups | Moosend | Landing pages, forms and automation in one plan |
| Retailer that wants SMS from the email vendor | Campaigner | SMS sold as an add-on |
| Seasonal sender with a few big campaigns a year | Moosend | Pay-as-you-go credits |
| Older list with uncertain quality | Campaigner | Reputation Defender list checks |
| SaaS company with billing-driven email | Sequenzy | Stripe, Paddle and Polar triggers plus transactional email |
Where Sequenzy fits
Sequenzy competes with both on campaigns, segments, A/B testing and visual sequences, and it has native Shopify and beta WooCommerce integrations for store flows. It does not offer multivariate testing, and Campaigner's template library is larger.
Its focus is software companies. Sequenzy connects to Stripe, Paddle and Polar so subscription events trigger email, includes transactional sending on every plan instead of as an add-on, and bills by emails sent with unlimited contacts. For a SaaS team comparing Campaigner and Moosend, those three differences usually matter more than template counts.
Choosing in one paragraph
Choose Moosend if you want automation, landing pages and forms for the lowest price and standard A/B tests are enough. Choose Campaigner if you will use multivariate testing, dynamic content and conditional triggers on a list large enough to make them pay. Choose Sequenzy if your emails depend on product and billing events.
Decision checklist
- Compare Campaigner Advanced, not Essentials, with Moosend Pro if you need automation.
- Choose Moosend if you send often to a mid-sized list and want landing pages included.
- Choose Campaigner if multivariate testing or dynamic content will measurably lift revenue.
- Add Reputation Defender's 20% to Campaigner's price if your list needs cleaning.
- Get a Moosend+ quote early if you need transactional email, SSO or a dedicated IP.
- Check native integrations for your store and CRM before counting on the cheaper plan.
- Consider Sequenzy if subscription billing, not a store, drives your key emails.
