Changing Inventory Is Your Email Superpower
Most retailers have the same products week after week. Thrift stores have entirely new inventory every day. Weekly email alerts showcasing notable finds give customers a reason to visit that no other retail email can match.
The Treasure Hunt Drives Loyalty
Thrift shoppers are treasure hunters. A weekly email showing the best finds creates excitement and FOMO. Customers who see amazing items in your emails visit more frequently to find their own treasures.
Donors and Shoppers Are Different Audiences
Nonprofit thrift stores serve two audiences: shoppers and donors. Segment your list and deliver relevant content to each—product highlights for shoppers, impact stories and tax receipts for donors.