Updated 2026-01-15

Best Email Marketing Tools for Furniture Stores

Showcase new arrivals, promote sales, and build customer loyalty with the right email platform.

Furniture stores sell high-consideration purchases—customers browse for weeks before buying. Email marketing keeps your store top of mind during this browsing period, showcases new arrivals, promotes seasonal sales, and drives repeat purchases for additional rooms. Here are 13 tools ranked for furniture stores.

Why Furniture Stores Need Email Marketing

Long Consideration Cycles

Furniture purchases are considered over days or weeks. Email keeps your store top of mind while customers compare options.

New Arrival Showcases

Beautiful photography of new furniture collections drives store visits. Visual emails are your virtual showroom.

Sale and Clearance Promotions

Seasonal sales, holiday promotions, and clearance events drive foot traffic. Email is the most cost-effective way to promote them.

Room-by-Room Repeat Purchases

A customer who furnishes their living room will eventually furnish their bedroom, dining room, and office. Email nurtures this lifecycle.

13 Best Email Marketing Tools for Furniture Stores

Our Top Pick for Furniture Stores
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

Visit
Best for
Furniture stores wanting automated showcase and sale campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates furniture-specific sequences
  • Style-based tagging
  • Pay per email

Cons

  • No e-commerce integration
  • Newer platform
#2
Klaviyo

E-commerce email.

Visit
Best for
Furniture stores with e-commerce
Pricing
Free up to 250 contacts

Pros

  • E-commerce integration
  • Product recommendations

Cons

  • Expensive at scale
#3
Mailchimp

Well-known email platform.

Visit
Best for
Small furniture stores
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Visual editor
  • Free tier

Cons

  • Basic automation
#4
Constant Contact

Small business email.

Visit
Best for
Non-technical owners
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated
#5
ActiveCampaign

Advanced automation.

Visit
Best for
Growing stores
Pricing
$29/month for 1,000 contacts

Pros

  • Automation

Cons

  • Complex
#6
Brevo

Affordable.

Visit
Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • Affordable

Cons

  • Basic
#7
Campaign Monitor

Beautiful templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Beautiful templates

Cons

  • Limited automation
#8
GetResponse

Email with landing pages.

Visit
Best for
Sale campaigns
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
#9
Drip

E-commerce.

Visit
Best for
Online furniture retailers
Pricing
$39/month

Pros

  • E-commerce

Cons

  • Expensive
#10
AWeber

Simple.

Visit
Best for
Very small
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
#11
HubSpot

CRM.

Visit
Best for
Not recommended
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
#12
ConvertKit

Creator.

Visit
Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyKlaviyoMailchimpConstant Contact
Product showcases
AI-generated
Data-driven
Manual
Templates
E-commerce
No
Deep
Basic
Basic
Visual templates
Good
Excellent
Good
Good
Starting price
$29/mo
$20/mo
$13/mo
$12/mo

Email Sequences Every Furniture Store Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Arrival Showcase

Trigger: New collection arrives

Drive store visits with new furniture photography.

On arrival
Just arrived: [Collection Name] — see it first

Beautiful photos of new furniture with style descriptions and pricing.

Post-Purchase Follow-Up

Trigger: Purchase made

Build loyalty and promote room-by-room furnishing.

Day 7
Enjoying your new [furniture]? Care tips inside

Furniture care tips and review request.

Day 30
Complete the look — pieces that match your [furniture]

Complementary pieces and room styling suggestions.

Annual Sale Campaign

Trigger: Seasonal schedule

Drive traffic for major sales.

Sale start
Our biggest sale of the year starts now

Sale details, featured deals, and store hours.

Visual Emails Are Your Virtual Showroom

Furniture is sold visually. A stunning photo of a beautifully styled living room inspires action more than any sale announcement. Invest in photography and use email templates that showcase your furniture at its best.

Room-by-Room Furnishing Multiplies Revenue

A customer who buys a sofa today needs a coffee table, end tables, and a rug tomorrow. Post-purchase emails suggesting complementary pieces for the same room—and eventually for other rooms—multiply the lifetime value of every customer.

Seasonal Sales Need Email Amplification

Holiday sales, clearance events, and warehouse sales drive massive foot traffic. Email is the most cost-effective channel to promote them. A well-timed campaign sent 3-5 days before the sale, with a reminder on opening day, maximizes attendance.

Frequently Asked Questions

Ready to grow your furniture store practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com