Registration Season Is Everything

Summer camps have a narrow window to fill spots. An email sequence that starts in January with returning camper outreach, moves to early-bird promotions in February, and ramps up through spring ensures full enrollment before summer arrives.

Returning Campers Register First

Previous campers are your easiest sell. A personalized email in January — referencing their specific session, counselor, and friends — with a returning camper discount drives early registrations before families start shopping around.

Parent Communication Builds Trust

Parents trusting strangers with their children is a big ask. Pre-camp preparation emails with detailed information, staff introductions, and clear communication channels build the confidence parents need to hit "register."