Tours Convert When You Follow Up

Parents who schedule a tour are your hottest leads. A follow-up email within 24 hours — with photos, program highlights, and a clear enrollment link — converts touring families into enrolled families.

Waitlists Need Nurturing

A waitlist is only valuable if families stay interested. Regular email updates about your center, staff spotlights, and program highlights keep waitlisted families engaged so they enroll when a spot opens instead of going elsewhere.

Happy Parents Are Your Best Marketing

Word-of-mouth drives most daycare enrollment. Email referral campaigns with meaningful incentives — like a month of tuition credit — turn your satisfied families into your most effective marketing channel.