Updated 2026-01-15

Best Email Marketing Tools for After-School Programs

Fill sessions, keep parents informed, and grow enrollment with the right email platform.

After-school programs compete for attention with sports, tutoring, and other activities. Email marketing fills program spots, communicates with parents, promotes new sessions, and re-enrolls families each semester. Here are 13 tools ranked for after-school programs.

Why After-School Programs Need Email Marketing

Session Enrollment

New sessions need filling every semester or quarter. Email campaigns reach parents at the right time to secure registrations.

Parent Updates

Parents want to know what their children are doing. Email updates with activities, progress, and photos build trust and satisfaction.

Re-enrollment Campaigns

Keeping current families enrolled session after session is easier than finding new ones. Email re-enrollment reminders reduce churn.

New Program Launches

Adding robotics, art, or sports programs? Email announces new offerings to families already in your database.

13 Best Email Marketing Tools for After-School Programs

Our Top Pick for After-School Programs
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
After-school programs wanting automated enrollment and parent campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates program-specific sequences
  • Program type tagging
  • Pay per email

Cons

  • No program management integration
  • Newer platform
#2
Mailchimp

Well-known email platform.

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Best for
Small programs
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
#3
Constant Contact

Small business email.

Visit
Best for
Non-technical operators
Pricing
$12/month for 500 contacts

Pros

  • Event tools
  • Phone support

Cons

  • Dated
#4
ActiveCampaign

Advanced automation.

Visit
Best for
Multi-program organizations
Pricing
$29/month for 1,000 contacts

Pros

  • Automation

Cons

  • Complex
#5
Brevo

Affordable with SMS.

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Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • SMS
  • Affordable

Cons

  • Basic
#6
GetResponse

Landing pages.

Visit
Best for
Registration campaigns
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
#7
AWeber

Simple.

Visit
Best for
Very small programs
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
#8
Campaign Monitor

Templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
#9
HubSpot

CRM.

Visit
Best for
Not recommended
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
#10
ConvertKit

Creator.

Visit
Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
#11
Klaviyo

E-commerce.

Visit
Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free

Cons

  • E-commerce
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Enrollment campaigns
AI-automated
Manual
Event tools
Automation
Parent communication
Tags
Basic
Calendar
CRM
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every After-School Program Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Session Enrollment

Trigger: New session opens

Fill spots for upcoming program sessions.

Registration opens
Spring session registration is open — spots are limited

Session dates, program options, pricing, and registration link.

Re-enrollment Reminder

Trigger: 2 weeks before session ends

Keep current families enrolled for next session.

2 weeks before end
[Child's Name] loves the program — re-enroll for next session

Re-enrollment link, what's coming next session, and early re-enrollment discount.

New Program Announcement

Trigger: New program launched

Promote new program offerings to existing families.

Launch day
New this fall: [Program Name] — perfect for ages [X-Y]

Program description, age groups, schedule, pricing, and registration link.

Re-enrollment Is Easier Than New Enrollment

Your current families already trust you. A re-enrollment email 2-3 weeks before the session ends — with what's coming next and an early discount — keeps families enrolled without the effort of acquiring new ones.

School Partnerships Fill Programs

Partnering with local schools gives you direct access to parents. Email campaigns to school-connected families, with endorsements from school administrators, fill programs faster than any other channel.

New Programs Grow Revenue From Existing Families

When you launch a new program — robotics, cooking, sports — your current families are the first audience. An email announcement to families already in your database generates immediate enrollment from people who already know and trust you.

Frequently Asked Questions

Ready to grow your after-school program practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com