Updated 2026-01-15

Best Email Marketing Tools for PropTech Companies

Automate property alerts, engage tenants, and grow your PropTech platform with the right email tool.

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PropTech companies—property management platforms, real estate marketplaces, and tenant experience apps—rely on email for time-sensitive communication. Property alerts, lease renewal reminders, and market updates drive engagement. Email marketing also nurtures property managers and landlords through longer B2B sales cycles. Here are 13 tools ranked for PropTech companies.

Why PropTech Companies Need Email Marketing

Property Alerts

Real estate is time-sensitive. Automated property alerts based on buyer preferences drive engagement and demonstrate your platform's value.

Tenant Communication

Maintenance updates, lease renewals, and community announcements keep tenants informed and engaged with your platform.

B2B Buyer Nurture

Property managers evaluate software over extended periods. Email sequences with ROI data, case studies, and feature comparisons build trust during evaluation.

Market Intelligence

Regular market updates with pricing trends, vacancy rates, and investment analysis attract and retain both B2B and B2C users.

13 Best Email Marketing Tools for PropTech

Our Top Pick for PropTech
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
PropTech companies wanting automated property and lifecycle sequences
Pricing
$29/month for 50,000 emails

Pros

  • AI generates PropTech-specific sequences
  • Event-driven property alerts
  • Native Stripe integration
  • Pay per email pricing

Cons

  • No property management integration
  • Newer platform
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#2
Customer.io

Event-driven messaging.

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Best for
PropTech with complex event-driven messaging
Pricing
$100/month for 5,000 profiles

Pros

  • Event-driven automation
  • Complex segmentation

Cons

  • Expensive
  • Technical
#3
SendGrid

Email delivery at scale.

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Best for
High-volume property alert delivery
Pricing
Free up to 100 emails/day

Pros

  • Scale
  • Deliverability

Cons

  • No marketing automation
See Full Comparison
#4
ActiveCampaign

Advanced automation with CRM.

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Best for
B2B PropTech with longer sales cycles
Pricing
$29/month for 1,000 contacts

Pros

  • CRM
  • Lead scoring

Cons

  • Complex
See Full Comparison
#5
HubSpot

CRM and marketing.

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Best for
Enterprise PropTech
Pricing
Free CRM, marketing from $50/month

Pros

  • Free CRM

Cons

  • Expensive
See Full Comparison
#6
Loops

Email for SaaS.

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Best for
Product-led PropTech startups
Pricing
Free up to 1,000 contacts

Pros

  • SaaS-focused
  • Simple

Cons

  • Limited marketing
See Full Comparison
#7
Resend

Developer email API.

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Best for
Developer-first PropTech teams
Pricing
Free up to 3,000 emails/month

Pros

  • Developer-friendly

Cons

  • No marketing
See Full Comparison
#8
Mailchimp

Well-known email platform.

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Best for
Early-stage PropTech
Pricing
Free up to 500 contacts

Pros

  • Easy

Cons

  • No event-driven automation
See Full Comparison
#9
Brevo

Affordable marketing.

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Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • Affordable

Cons

  • Basic
See Full Comparison
#10
Postmark

Transactional email.

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Best for
Transactional reliability
Pricing
$15/month

Pros

  • Deliverability

Cons

  • Transactional only
See Full Comparison
#11
Constant Contact

Small business email.

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Best for
Not recommended
Pricing
$12/month

Pros

  • Easy

Cons

  • No event-driven features
See Full Comparison
#12
ConvertKit

Creator email.

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Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free tier

Cons

  • Wrong audience
See Full Comparison
#13
Drip

E-commerce email.

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Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison

Feature Comparison

FeatureSequenzyCustomer.ioSendGridActiveCampaign
Property alerts
Event + AI
Event-driven
API only
Date triggers
Stripe integration
Native
Webhook
No
Zapier
Tenant segmentation
Tags
Advanced
Basic
Advanced
Starting price
$29/mo
$100/mo
Free
$29/mo

Email Sequences Every PropTech Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Property Alert Sequence

Trigger: New property matches buyer criteria

Send personalized property recommendations.

Immediate
New listing matches your search — [Property Address]

Property details with photos, pricing, and a direct link to view the listing.

3 days after viewing
Properties you viewed are getting offers — act fast

Urgency email for properties with high interest. Include market context.

B2B Buyer Nurture

Trigger: Property manager requests demo

Convert property managers into customers.

Day 0
How [Company] manages 500 units with less staff

Case study from a property management company of similar size.

Day 5
ROI calculator: See your savings with [Platform]

Interactive calculator showing time and cost savings.

Day 14
Free pilot — manage 10 units on us

Low-risk trial offer to prove value with a subset of their portfolio.

Lease Renewal Sequence

Trigger: 90 days before lease expiration

Automate lease renewal communication.

90 days before
Your lease renewal is coming up — important dates

Timeline and options for renewal. Clear next steps.

60 days before
Lease renewal deadline in 30 days — renew now

Urgency reminder with renewal link and contact for questions.

Create These Sequences with AI

Property Alerts Drive Engagement

PropTech platforms live or die by the relevance and speed of their property alerts. Automated emails triggered by new listings that match user criteria deliver your core value proposition directly to the inbox—before users even open your app.

B2B PropTech Has Longer Sales Cycles

Property managers managing hundreds of units do not switch software impulsively. Email nurture sequences with ROI calculators, case studies from similar portfolio sizes, and low-risk pilot offers build confidence over weeks of evaluation.

Lease Automation Reduces Vacancy

Every day a unit sits vacant costs money. Automated lease renewal sequences that start 90 days before expiration ensure timely communication, reduce last-minute scrambles, and give everyone enough time to plan—whether renewing or finding a new tenant.

Frequently Asked Questions

Ready to grow your proptech practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com