Updated 2026-01-15

Best Email Marketing Tools for Orthodontists

Convert consultations, keep patients on track, and grow your orthodontic practice with the right email platform.

Try Sequenzy FreeSee All Tools

Orthodontic treatment spans months to years, creating a unique email opportunity. From initial consultation to retainer delivery, every stage benefits from automated communication. Email converts consultation leads, keeps patients compliant with treatment, and generates referrals from happy smile reveals. Here are 13 tools ranked for orthodontic practices.

Why Orthodontists Need Email Marketing

Consultation Conversion

Many consultation patients take weeks to decide. Automated follow-up sequences convert hesitant prospects into treatment starts.

Treatment Compliance

Patients need reminders about rubber bands, retainer wear, and appointment attendance. Automated emails improve compliance and treatment outcomes.

Referral Generation

A beautiful smile reveal is emotional and shareable. Post-treatment referral campaigns capitalize on patient excitement.

Parent Communication

Most orthodontic patients are minors. Email keeps parents informed about treatment progress, appointment schedules, and care instructions.

13 Best Email Marketing Tools for Orthodontists

Our Top Pick for Orthodontists
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

Visit
Best for
Orthodontic practices wanting automated patient communication
Pricing
$29/month for 50,000 emails

Pros

  • AI generates ortho-specific sequences
  • Treatment type tagging
  • Pay per email

Cons

  • No practice management integration
  • Newer platform
Start Free Trial
#2
Mailchimp

Well-known email platform.

Visit
Best for
Small orthodontic practices
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Visual templates

Cons

  • Basic automation
See Full Comparison
#3
ActiveCampaign

Advanced automation.

Visit
Best for
Larger practices
Pricing
$29/month for 1,000 contacts

Pros

  • Automation
  • CRM

Cons

  • Complex
See Full Comparison
#4
Constant Contact

Small business email.

Visit
Best for
Non-technical practices
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated
See Full Comparison
#5
Brevo

Affordable.

Visit
Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • SMS

Cons

  • Basic
See Full Comparison
#6
ConvertKit

Creator email.

Visit
Best for
Content creators
Pricing
Free up to 10,000

Pros

  • Free tier

Cons

  • No healthcare features
See Full Comparison
#7
GetResponse

Landing pages.

Visit
Best for
Consultation promotion
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
See Full Comparison
#8
AWeber

Simple.

Visit
Best for
Very small
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#9
HubSpot

CRM.

Visit
Best for
Large practices
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
See Full Comparison
#10
Campaign Monitor

Templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
See Full Comparison
#11
Klaviyo

E-commerce.

Visit
Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free

Cons

  • E-commerce
See Full Comparison
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpActiveCampaignConstant Contact
Treatment reminders
AI-automated
Manual
Date triggers
Calendar
Treatment segmentation
Yes
Basic
Advanced
Basic
Starting price
$29/mo
$13/mo
$29/mo
$12/mo

Email Sequences Every Orthodontist Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Consultation Follow-Up

Trigger: Consultation completed

Convert consultations into treatment starts.

Day 0
Your treatment plan — everything you need to know

Treatment plan summary, timeline, payment options, and FAQ.

Day 5
See the smiles we have created — before and after gallery

Before/after photos of completed treatments. Social proof from happy patients.

Day 14
Ready to start? Limited spots available this month

Urgency-driven follow-up with easy scheduling link.

Treatment Milestone Emails

Trigger: Treatment stages

Keep patients engaged throughout treatment.

Midpoint of treatment
You are halfway there! Here is your progress

Progress celebration with before/current comparison. Remind about compliance.

Post-Treatment Referral

Trigger: Braces removed or treatment completed

Generate referrals from happy patients.

Day 7
Your new smile is amazing! Share the love

Referral incentive. Before/after photos. Review request.

Create These Sequences with AI

Consultation Conversion Is Everything

Most orthodontic practices lose potential patients between consultation and treatment start. An automated follow-up sequence with treatment details, payment plans, and before/after galleries converts hesitant families who need time to decide.

The Smile Reveal Is Your Best Marketing Moment

The day braces come off is the most emotional moment in orthodontics. Patients and parents are thrilled. A referral email sent within a week of this moment—while excitement is highest—generates referrals at rates far above any other campaign.

Long Treatment Builds Long Relationships

Orthodontic treatment lasts 12-24 months. Email communication throughout this journey—milestone celebrations, compliance reminders, and progress updates—builds deep trust and loyalty that generates referrals for years after treatment ends.

Frequently Asked Questions

Ready to grow your orthodontist practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

Start Free TrialView Pricing

Related Industries

Email Marketing for Dentists

Find the best email marketing software for your dental practice. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Email Marketing for Pediatricians

Find the best email marketing platform for your pediatric practice. Compare tools for wellness reminders, vaccination schedules, and parent communication.

Email Marketing for Speech Therapists

Find the best email marketing platform for your speech therapy practice. Compare tools for parent communication, home practice reminders, and referral generation.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com