Choosing the Right Platform for Your Nonprofit
The best tool depends on your budget, list size, and what you need beyond email.
If budget is your top priority, Brevo's free nonprofit plan (10,000 emails/month) or MailerLite's 30% discount with a free tier are the most affordable options. Kit's 10,000 free subscribers is also excellent.
If you have a large supporter list, Sequenzy's pay-per-email pricing is the most cost-effective. You are not charged for supporters sitting idle between campaigns. This alone can save hundreds per month compared to contact-based pricing.
If you host events, Constant Contact's built-in event management is unique and valuable. GetResponse offers webinar hosting at a 50% nonprofit discount for virtual events.
The Nonprofit Email Playbook
Three email strategies drive the most impact for nonprofits:
Donor welcome sequence retains first-time donors. The first 30 days after a donation determine whether someone becomes a repeat supporter. A four-email sequence with gratitude, impact stories, and engagement opportunities dramatically increases second-gift rates.
Regular impact reporting keeps supporters connected. Monthly or quarterly emails showing what donations accomplish build trust and sustain giving. Donors who see their impact give more often and in larger amounts.
Year-end campaign captures the largest giving period. Nearly one-third of annual giving happens in December. A structured four-email campaign starting December 1st maximizes year-end donations.
Getting Started
- Set up an immediate thank-you email that goes out automatically after every donation
- Build a welcome sequence for new donors that deepens their connection to your mission
- Commit to monthly impact updates showing what donations accomplish
- Plan your year-end campaign well in advance with a clear goal and compelling story
- Segment by giving history so major donors and first-time givers receive appropriate communications
The nonprofits that raise the most are not always the ones with the biggest budgets. They are the ones that communicate consistently, show impact, and make supporters feel valued.