Choosing the Right Platform as a Coach
The best email tool depends on your coaching business model and stage.
If you are just starting, use a free tier. Kit at 10,000 subscribers is the obvious choice for coaches building an audience. MailerLite at 1,000 subscribers is great for general marketing needs.
If you launch programs, Sequenzy's AI creates launch sequences in seconds. ActiveCampaign handles complex multi-program funnels with conditional logic. Both automate the launch process so you can focus on coaching.
If brand matters, Flodesk makes every email look premium with flat-rate pricing. Campaign Monitor offers polished professional templates.
The Coaching Email System
Three automations drive the most value for coaching businesses:
Welcome sequence converts subscribers into prospects. A four-email sequence that delivers value, demonstrates your approach, shares client results, and invites a discovery call does the selling for you.
Weekly value email builds authority over time. One email per week sharing insights, frameworks, and client stories establishes you as the go-to coach in your niche. Consistency compounds.
Launch sequence fills programs predictably. A structured 5-10 email campaign builds anticipation, presents the offer, provides social proof, and creates urgency. This replaces the scramble of trying to fill spots last minute.
Getting Started
- Create a free resource that solves a specific problem for your ideal coaching client
- Set up a welcome sequence that delivers value and invites a discovery call
- Commit to a weekly email sharing one coaching insight
- Build a launch sequence template you can reuse for every program or offering
- Automate follow-ups for discovery calls so no prospect slips through the cracks
The coaches who build thriving practices are the ones who show up consistently in their subscribers' inboxes and make it easy for the right people to say yes.