Choosing the Right Platform for Your Membership Site
The best tool depends on your membership complexity, integration needs, and technical resources.
If you use Stripe for payments, Sequenzy's native Stripe integration automatically triggers the right emails for subscription events. This eliminates manual workflow setup for payment lifecycle management.
If you have multiple tiers, ActiveCampaign's conditional automation and CRM handle complex member journeys. Different paths for free, basic, and premium members ensure relevant communications.
If you want simplicity, Kit and MailerLite both offer generous free tiers and enough automation for straightforward memberships. Start simple and upgrade as your needs grow.
The Membership Email System
Three automations drive the most retention and revenue:
Member onboarding is your highest-leverage sequence. Guide new members to their first win within the first week. Members who engage early stay longer and upgrade more often.
Content digest keeps members active. Weekly or biweekly emails highlighting new content, popular resources, and community activity remind members of the value they are paying for.
At-risk member recovery catches members before they cancel. Automated emails triggered by inactivity offer help, highlight what they are missing, and re-engage them with the most compelling content.
Getting Started
- Set up member onboarding that guides new members to value within the first week
- Create a weekly content digest highlighting the best of your membership
- Build at-risk member automation triggered by inactivity to catch members before they cancel
- Automate failed payment recovery to reduce involuntary churn
- Segment by tier and engagement so every member receives relevant communications
The membership sites with the lowest churn are not always the ones with the best content. They are the ones that actively guide members to discover and use that content through email.