Choosing the Right Platform for Your Subscription Business
The best tool depends on your technical resources, subscription complexity, and budget.
If you use Stripe, Sequenzy's native integration automatically handles trial, payment, and cancellation lifecycle emails. This eliminates the need to manually wire up payment events.
If you have engineering resources, Customer.io provides maximum flexibility with event-driven automation. You can trigger emails based on any user action in your product.
If you want power without coding, ActiveCampaign's visual automation builder handles complex subscription lifecycles without developer dependency.
The Subscription Email Revenue Formula
Four automations drive the most impact for subscription businesses:
Trial conversion directly impacts top-line revenue. Every percentage point improvement in trial-to-paid conversion compounds into significant annual revenue.
Subscriber onboarding reduces early churn. Subscribers who find value in the first week stay dramatically longer than those who do not engage.
Failed payment recovery saves revenue silently lost. A three-email dunning sequence recovers 30-50% of failed payments that would otherwise become involuntary churn.
Win-back campaigns give cancelled subscribers a reason to return. New features, improvements, and a modest incentive bring back a meaningful percentage of former subscribers.
Getting Started
- Set up trial conversion emails as your highest-priority automation
- Build subscriber onboarding to guide new paying subscribers to value
- Automate failed payment recovery to reduce involuntary churn
- Create win-back sequences for cancelled subscribers
- Send regular product updates to keep all subscribers engaged and aware of value
The subscription businesses with the best retention are not always the ones with the best product. They are the ones that actively communicate value at every stage of the subscriber lifecycle.